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Value and the Media

2011 Business & Economics
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Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 498/5 ( reviews)

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Book Synopsis Value and the Media by : Göran Bolin

Download or read book Value and the Media written by Göran Bolin. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Value is seldom discussed in its own right, though it is of utmost importance to our relations with media texts and cultural objects, as we constantly make judgements of various kinds with respect to them. Bolin focuses on how value is produced in contemporary media and cultural production, particularly through social relations. Discussing changes over the past two decades, Bolin emphasizes the rise of digital media and the opportunities that these afford for media's production and consumption.

Spreadable Media

2018-04-03 Computers
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Release : 2018-04-03
Genre : Computers
Kind : eBook
Book Rating : 053/5 ( reviews)

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Book Synopsis Spreadable Media by : Henry Jenkins

Download or read book Spreadable Media written by Henry Jenkins. This book was released on 2018-04-03. Available in PDF, EPUB and Kindle. Book excerpt: "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Value and the Media

2016-02-17 Social Science
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Release : 2016-02-17
Genre : Social Science
Kind : eBook
Book Rating : 822/5 ( reviews)

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Book Synopsis Value and the Media by : Göran Bolin

Download or read book Value and the Media written by Göran Bolin. This book was released on 2016-02-17. Available in PDF, EPUB and Kindle. Book excerpt: Value is seldom discussed in its own right, though it is of utmost importance to our relations with media texts and cultural objects, as we constantly make judgements of various kinds with respect to them. This book focuses on how value - aesthetic, political and social and economic value - is produced in contemporary media and cultural production. Contending that value is not constituted by the essence of a thing, but is rather produced in social relations, through negotiations and justifications, Value and the Media discusses changes in the cultural industries over the past two decades, emphasising the rise of new, digital media, and the opportunities that these afford for the production and consumption of media texts and objects. Richly illustrated with examples from the UK, USA and Europe, this volume explores a range of media: both old mass media and new personal media, with a constant focus on the importance of both for our understanding of the changes that have occurred on the media landscape and their implications for the production of value. As such, this book will be of interest to social scientists and theorists working in the fields of cultural and media studies, popular culture, and consumption.

Brands

2006-04-19 Business & Economics
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Release : 2006-04-19
Genre : Business & Economics
Kind : eBook
Book Rating : 873/5 ( reviews)

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Book Synopsis Brands by : Adam Arvidsson

Download or read book Brands written by Adam Arvidsson. This book was released on 2006-04-19. Available in PDF, EPUB and Kindle. Book excerpt: Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

Digital Value Migration in Media, ICT and Cultural Industries

2019-02-04 Political Science
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Release : 2019-02-04
Genre : Political Science
Kind : eBook
Book Rating : 289/5 ( reviews)

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Book Synopsis Digital Value Migration in Media, ICT and Cultural Industries by : Zvezdan Vukanovic

Download or read book Digital Value Migration in Media, ICT and Cultural Industries written by Zvezdan Vukanovic. This book was released on 2019-02-04. Available in PDF, EPUB and Kindle. Book excerpt: Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

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