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Political Brands

2019
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Release : 2019
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Kind : eBook
Book Rating : 820/5 ( reviews)

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Book Synopsis Political Brands by : Ciara Torres-Spelliscy

Download or read book Political Brands written by Ciara Torres-Spelliscy. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.

What Great Brands Do

2014-01-07 Business & Economics
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Release : 2014-01-07
Genre : Business & Economics
Kind : eBook
Book Rating : 25X/5 ( reviews)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn. This book was released on 2014-01-07. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Brands and Rousers

2012 Branding (Marketing)
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Release : 2012
Genre : Branding (Marketing)
Kind : eBook
Book Rating : 408/5 ( reviews)

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Book Synopsis Brands and Rousers by : Luis Gallardo

Download or read book Brands and Rousers written by Luis Gallardo. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient"the 6 R's for success.

The Essential Brand Book

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : 630/5 ( reviews)

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Book Synopsis The Essential Brand Book by : Iain Ellwood

Download or read book The Essential Brand Book written by Iain Ellwood. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.

Friction

2017-11-14 Business & Economics
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Release : 2017-11-14
Genre : Business & Economics
Kind : eBook
Book Rating : 83X/5 ( reviews)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum. This book was released on 2017-11-14. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

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