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Political Brands

2019
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Release : 2019
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Kind : eBook
Book Rating : 820/5 ( reviews)

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Book Synopsis Political Brands by : Ciara Torres-Spelliscy

Download or read book Political Brands written by Ciara Torres-Spelliscy. This book was released on 2019. Available in PDF, EPUB and Kindle. Book excerpt: From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.

Party Brands in Crisis

2016-01-15 Political Science
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Release : 2016-01-15
Genre : Political Science
Kind : eBook
Book Rating : 60X/5 ( reviews)

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Book Synopsis Party Brands in Crisis by : Noam Lupu

Download or read book Party Brands in Crisis written by Noam Lupu. This book was released on 2016-01-15. Available in PDF, EPUB and Kindle. Book excerpt: Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

Political Branding

2020-12-17 Business & Economics
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Release : 2020-12-17
Genre : Business & Economics
Kind : eBook
Book Rating : 940/5 ( reviews)

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Book Synopsis Political Branding by : Christopher Pich

Download or read book Political Branding written by Christopher Pich. This book was released on 2020-12-17. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

Survival of the Savvy

2004-12-06 Business & Economics
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Release : 2004-12-06
Genre : Business & Economics
Kind : eBook
Book Rating : 549/5 ( reviews)

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Book Synopsis Survival of the Savvy by : Rick Brandon

Download or read book Survival of the Savvy written by Rick Brandon. This book was released on 2004-12-06. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to eliminate unethical behavior at the workplace, demonstrating how to master corporate politics ethically through an understanding of political styles and an application of strategies in such areas as networking and idea promotion.

Political Branding

2023-09-25
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Release : 2023-09-25
Genre :
Kind : eBook
Book Rating : 281/5 ( reviews)

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Book Synopsis Political Branding by : Christopher Pich

Download or read book Political Branding written by Christopher Pich. This book was released on 2023-09-25. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

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