Utilizing Consumer Psychology in Business Strategy

2018-04-13 Business & Economics

Author : Dalgic, Tevfik
Release : 2018-04-13
Genre : Business & Economics
Kind : eBook
Book Rating : 490/5 ( reviews)

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Book Synopsis Utilizing Consumer Psychology in Business Strategy by : Dalgic, Tevfik

Download or read book Utilizing Consumer Psychology in Business Strategy written by Dalgic, Tevfik. This book was released on 2018-04-13. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Handbook of Consumer Psychology

2018-12-07 Psychology

Author : Curtis P. Haugtvedt
Release : 2018-12-07
Genre : Psychology
Kind : eBook
Book Rating : 201/5 ( reviews)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt. This book was released on 2018-12-07. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Applying Social Cognition to Consumer-Focused Strategy

2006-04-21 Business & Economics

Author : Frank R. Kardes
Release : 2006-04-21
Genre : Business & Economics
Kind : eBook
Book Rating : 801/5 ( reviews)

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Book Synopsis Applying Social Cognition to Consumer-Focused Strategy by : Frank R. Kardes

Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes. This book was released on 2006-04-21. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Social Media Marketing, Second Edition

2019-04-04 Business & Economics

Author : Emi Moriuchi
Release : 2019-04-04
Genre : Business & Economics
Kind : eBook
Book Rating : 79X/5 ( reviews)

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Book Synopsis Social Media Marketing, Second Edition by : Emi Moriuchi

Download or read book Social Media Marketing, Second Edition written by Emi Moriuchi. This book was released on 2019-04-04. Available in PDF, EPUB and Kindle. Book excerpt: Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers’ voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers’ psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.

Consumer Behavior

1983 Business & Economics

Author : Del I. Hawkins
Release : 1983
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Consumer Behavior by : Del I. Hawkins

Download or read book Consumer Behavior written by Del I. Hawkins. This book was released on 1983. Available in PDF, EPUB and Kindle. Book excerpt:

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