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Applying Social Cognition to Consumer-Focused Strategy

2006-04-21 Business & Economics
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Release : 2006-04-21
Genre : Business & Economics
Kind : eBook
Book Rating : 801/5 ( reviews)

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Book Synopsis Applying Social Cognition to Consumer-Focused Strategy by : Frank R. Kardes

Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes. This book was released on 2006-04-21. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Applying Social Cognition to Consumer-Focused Strategy

2006-04-21 Business & Economics
Download Applying Social Cognition to Consumer-Focused Strategy PDF Online Free

Author :
Release : 2006-04-21
Genre : Business & Economics
Kind : eBook
Book Rating : 81X/5 ( reviews)

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Book Synopsis Applying Social Cognition to Consumer-Focused Strategy by : Frank R. Kardes

Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes. This book was released on 2006-04-21. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.

Handbook of Implicit Social Cognition

2011-07-06 Psychology
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Release : 2011-07-06
Genre : Psychology
Kind : eBook
Book Rating : 741/5 ( reviews)

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Book Synopsis Handbook of Implicit Social Cognition by : Bertram Gawronski

Download or read book Handbook of Implicit Social Cognition written by Bertram Gawronski. This book was released on 2011-07-06. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

IAAP Handbook of Applied Psychology

2011-03-01 Psychology
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Release : 2011-03-01
Genre : Psychology
Kind : eBook
Book Rating : 149/5 ( reviews)

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Book Synopsis IAAP Handbook of Applied Psychology by : Paul R. Martin

Download or read book IAAP Handbook of Applied Psychology written by Paul R. Martin. This book was released on 2011-03-01. Available in PDF, EPUB and Kindle. Book excerpt: The IAAP Handbook of Applied Psychology, an up-to-date and authoritative reference, provides a critical overview of applied psychology from an international perspective. Brings together articles by leading authorities from around the world Provides the reader with a complete overview of the field and highlights key research findings Divided into three parts: professional psychology, substantive areas of applied psychology, and special topics in applied psychology Explores the challenges, opportunities, and potential future developments in applied psychology Features comprehensive coverage of the field, including topics as diverse as clinical health psychology, environmental psychology, and consumer psychology

Psycholinguistic Phenomena in Marketing Communications

2020-07-24 Business & Economics
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Release : 2020-07-24
Genre : Business & Economics
Kind : eBook
Book Rating : 48X/5 ( reviews)

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Book Synopsis Psycholinguistic Phenomena in Marketing Communications by : Tina M. Lowrey

Download or read book Psycholinguistic Phenomena in Marketing Communications written by Tina M. Lowrey. This book was released on 2020-07-24. Available in PDF, EPUB and Kindle. Book excerpt: The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.

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