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Understanding Korean Webtoon Culture

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Release : 2022-11-15
Genre : Civilization, Western
Kind : eBook
Book Rating : 317/5 ( reviews)

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Book Synopsis Understanding Korean Webtoon Culture by : Dal Yong Jin

Download or read book Understanding Korean Webtoon Culture written by Dal Yong Jin. This book was released on 2022-11-15. Available in PDF, EPUB and Kindle. Book excerpt: The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling--the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Understanding Korean Webtoon Culture

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Author :
Release : 2023-11-20
Genre : Literary Criticism
Kind : eBook
Book Rating : 727/5 ( reviews)

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Book Synopsis Understanding Korean Webtoon Culture by : Dal Yong Jin

Download or read book Understanding Korean Webtoon Culture written by Dal Yong Jin. This book was released on 2023-11-20. Available in PDF, EPUB and Kindle. Book excerpt: Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.

Understanding Hallyu

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Release : 2020-12-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 259/5 ( reviews)

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Book Synopsis Understanding Hallyu by : Hyesu Park

Download or read book Understanding Hallyu written by Hyesu Park. This book was released on 2020-12-10. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory.

New Korean Wave

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Release : 2016-03-15
Genre : History
Kind : eBook
Book Rating : 145/5 ( reviews)

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Book Synopsis New Korean Wave by : Dal Jin

Download or read book New Korean Wave written by Dal Jin. This book was released on 2016-03-15. Available in PDF, EPUB and Kindle. Book excerpt: The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.

Understanding the Korean Wave

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Release : 2023-07-31
Genre : Social Science
Kind : eBook
Book Rating : 192/5 ( reviews)

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Book Synopsis Understanding the Korean Wave by : Dal Yong Jin

Download or read book Understanding the Korean Wave written by Dal Yong Jin. This book was released on 2023-07-31. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

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