Understanding Hallyu

2020-12-10 Language Arts & Disciplines

Author : Hyesu Park
Release : 2020-12-10
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 259/5 ( reviews)

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Book Synopsis Understanding Hallyu by : Hyesu Park

Download or read book Understanding Hallyu written by Hyesu Park. This book was released on 2020-12-10. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory.

Hallyu 2.0

2015-06 Computers

Author : Sangjoon Lee
Release : 2015-06
Genre : Computers
Kind : eBook
Book Rating : 527/5 ( reviews)

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Book Synopsis Hallyu 2.0 by : Sangjoon Lee

Download or read book Hallyu 2.0 written by Sangjoon Lee. This book was released on 2015-06. Available in PDF, EPUB and Kindle. Book excerpt: The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

The Korean Wave

2017-10-05 Social Science

Author : Tae-Jin Yoon
Release : 2017-10-05
Genre : Social Science
Kind : eBook
Book Rating : 578/5 ( reviews)

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Book Synopsis The Korean Wave by : Tae-Jin Yoon

Download or read book The Korean Wave written by Tae-Jin Yoon. This book was released on 2017-10-05. Available in PDF, EPUB and Kindle. Book excerpt: Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave’s transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.

The Global Impact of South Korean Popular Culture

2014-09-24 Social Science

Author : Valentina Marinescu
Release : 2014-09-24
Genre : Social Science
Kind : eBook
Book Rating : 384/5 ( reviews)

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Book Synopsis The Global Impact of South Korean Popular Culture by : Valentina Marinescu

Download or read book The Global Impact of South Korean Popular Culture written by Valentina Marinescu. This book was released on 2014-09-24. Available in PDF, EPUB and Kindle. Book excerpt: This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary “maps” of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the “national” culture of each respective country. The contributions to this volume illustrate the “globalization” of the cultural products of Hallyu and show the various faces of Hallyu around the world.

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