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Understanding Hope and Its Implications for Consumer Behavior

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 361/5 ( reviews)

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Book Synopsis Understanding Hope and Its Implications for Consumer Behavior by : Deborah J. MacInnis

Download or read book Understanding Hope and Its Implications for Consumer Behavior written by Deborah J. MacInnis. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.

The Concept of Hope and its Relevance to Product Evaluation and Choice

2007
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Release : 2007
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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Concept of Hope and its Relevance to Product Evaluation and Choice by : Deborah J. MacInnis

Download or read book The Concept of Hope and its Relevance to Product Evaluation and Choice written by Deborah J. MacInnis. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This conceptual article uses an appraisal theory perspective to define the construct of hope and describe its relevance to consumer behavior, marketing, and public policy in the domains of product evaluation and choice. Using the appraisal dimensions of hope, the authors identify a set of marketing tactics that are designed to stimulate hope. They posit that hope plays a moderating role in the relationship between well-known antecedent variables(e.g., involvement, expectations) on the one hand and evaluative judgments (e.g., attitudes, satisfaction) and consumer choices on the other hand. The authors advance specific propositions that describe the effects. Furthermore, they argue that the effects have implications for marketing and public policy. The article concludes with a call for additional research relevant to the study of hope.

Inside Consumption

2005-11-16 Business & Economics
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Release : 2005-11-16
Genre : Business & Economics
Kind : eBook
Book Rating : 755/5 ( reviews)

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Book Synopsis Inside Consumption by : S. Ratneshwar

Download or read book Inside Consumption written by S. Ratneshwar. This book was released on 2005-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Key Topics in Consumer Behavior

2022-11-09 Psychology
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Release : 2022-11-09
Genre : Psychology
Kind : eBook
Book Rating : 103/5 ( reviews)

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Book Synopsis Key Topics in Consumer Behavior by : Springer Behavioral & Health Sciences

Download or read book Key Topics in Consumer Behavior written by Springer Behavioral & Health Sciences. This book was released on 2022-11-09. Available in PDF, EPUB and Kindle. Book excerpt: This volume features cutting-edge and impactful articles from across Springer's diverse journals publishing program. In this curated collection, our editorial team has brought together highly-cited and downloaded articles on the topic of Consumer Behavior into one single resource. Moreover, this book enables readers to review a broad spectrum of quality research on a specialized topic, which we hope facilitates interdisciplinary and critical discussions of the topic at hand. As part of the Key Topics in Behavioral Sciences book series, this volume aims to serve as a quick reference for readers when writing or researching new topics or subject areas. Other topics in the series will include Psychological Research Methods, Health and Behavior, Industrial and Organizational Psychology, Sports Psychology, and Consumer Behavior. In the first section of the volume, articles focus on such topics as College Students, Financial Stress, Relative Income Hypothesis, Construal Level, Luxury Consumption, Luxury Consumption Tendency, Luxury Consumption Tendency Scale, and Scale Development. Next, the second section features research on Longitudinal Study, Materialism, Self-Esteem, Socioeconomic Status, Cvq-96, Mpai, Prevention, Social Media, Smartphone Use, Smartphone Addiction, University Students, Higher Education, and Virtues. Lastly in the final section of this collection, Electronic Word Of Mouth, Information-Task-Fit, Purchase Intention, Website Quality, Egoism, Evolution, Evolutionary Altruism, Mechanisms, Psychological Altruism, Meta-Analysis, Mturk, Online Panel Data, and Study Response are discussed.

Research in Consumer Behavior

2011-10-28 Business & Economics
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Release : 2011-10-28
Genre : Business & Economics
Kind : eBook
Book Rating : 170/5 ( reviews)

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Book Synopsis Research in Consumer Behavior by : Russell W. Belk

Download or read book Research in Consumer Behavior written by Russell W. Belk. This book was released on 2011-10-28. Available in PDF, EPUB and Kindle. Book excerpt: Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

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