Share

The Concept of Hope and its Relevance to Product Evaluation and Choice

2007
Download The Concept of Hope and its Relevance to Product Evaluation and Choice PDF Online Free

Author :
Release : 2007
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

GET EBOOK


Book Synopsis The Concept of Hope and its Relevance to Product Evaluation and Choice by : Deborah J. MacInnis

Download or read book The Concept of Hope and its Relevance to Product Evaluation and Choice written by Deborah J. MacInnis. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This conceptual article uses an appraisal theory perspective to define the construct of hope and describe its relevance to consumer behavior, marketing, and public policy in the domains of product evaluation and choice. Using the appraisal dimensions of hope, the authors identify a set of marketing tactics that are designed to stimulate hope. They posit that hope plays a moderating role in the relationship between well-known antecedent variables(e.g., involvement, expectations) on the one hand and evaluative judgments (e.g., attitudes, satisfaction) and consumer choices on the other hand. The authors advance specific propositions that describe the effects. Furthermore, they argue that the effects have implications for marketing and public policy. The article concludes with a call for additional research relevant to the study of hope.

Understanding Hope and Its Implications for Consumer Behavior

2007 Business & Economics
Download Understanding Hope and Its Implications for Consumer Behavior PDF Online Free

Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 361/5 ( reviews)

GET EBOOK


Book Synopsis Understanding Hope and Its Implications for Consumer Behavior by : Deborah J. MacInnis

Download or read book Understanding Hope and Its Implications for Consumer Behavior written by Deborah J. MacInnis. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness.

Inside Consumption

2005-11-16 Business & Economics
Download Inside Consumption PDF Online Free

Author :
Release : 2005-11-16
Genre : Business & Economics
Kind : eBook
Book Rating : 755/5 ( reviews)

GET EBOOK


Book Synopsis Inside Consumption by : S. Ratneshwar

Download or read book Inside Consumption written by S. Ratneshwar. This book was released on 2005-11-16. Available in PDF, EPUB and Kindle. Book excerpt: Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Transformative Consumer Research for Personal and Collective Well-Being

2012-01-26 Business & Economics
Download Transformative Consumer Research for Personal and Collective Well-Being PDF Online Free

Author :
Release : 2012-01-26
Genre : Business & Economics
Kind : eBook
Book Rating : 752/5 ( reviews)

GET EBOOK


Book Synopsis Transformative Consumer Research for Personal and Collective Well-Being by : David Glen Mick

Download or read book Transformative Consumer Research for Personal and Collective Well-Being written by David Glen Mick. This book was released on 2012-01-26. Available in PDF, EPUB and Kindle. Book excerpt: Daily existence is more connected to consumer behaviors than ever before, raising many issues around well-being and quality of life. Problematic consumer behaviors include unhealthy eating, alcohol, tobacco, pornography, and gambling abuse, credit card mismanagement, marketplace discrimination, and ecological deterioration. This book explores opportunities for improving well-being via consumer behaviors, such as empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities.

The SAGE Handbook of Advertising

2007-10-24 Business & Economics
Download The SAGE Handbook of Advertising PDF Online Free

Author :
Release : 2007-10-24
Genre : Business & Economics
Kind : eBook
Book Rating : 900/5 ( reviews)

GET EBOOK


Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis. This book was released on 2007-10-24. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

You may also like...