Unconscious Branding

2012-11-13 Business & Economics

Author : Douglas Van Praet
Release : 2012-11-13
Genre : Business & Economics
Kind : eBook
Book Rating : 788/5 ( reviews)

GET EBOOK

Book Synopsis Unconscious Branding by : Douglas Van Praet

Download or read book Unconscious Branding written by Douglas Van Praet. This book was released on 2012-11-13. Available in PDF, EPUB and Kindle. Book excerpt: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.

Brand Seduction

2016-04-25 Business & Economics

Author : Daryl Weber
Release : 2016-04-25
Genre : Business & Economics
Kind : eBook
Book Rating : 859/5 ( reviews)

GET EBOOK

Book Synopsis Brand Seduction by : Daryl Weber

Download or read book Brand Seduction written by Daryl Weber. This book was released on 2016-04-25. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Subliminal

2013-02-12 Psychology

Author : Leonard Mlodinow
Release : 2013-02-12
Genre : Psychology
Kind : eBook
Book Rating : 256/5 ( reviews)

GET EBOOK

Book Synopsis Subliminal by : Leonard Mlodinow

Download or read book Subliminal written by Leonard Mlodinow. This book was released on 2013-02-12. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From the bestselling author of The Drunkard’s Walk, a startling, eye-opening examination of how the unconscious mind shapes our experience of the world. “Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research ... [with] plenty of his trademark humor.” —Los Angeles Times Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world—our perception, behavior, memory, and social judgment—is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events—along the way, changing our view of ourselves and the world around us.

Primalbranding

2006-01-24 Business & Economics

Author : Patrick Hanlon
Release : 2006-01-24
Genre : Business & Economics
Kind : eBook
Book Rating : 97X/5 ( reviews)

GET EBOOK

Book Synopsis Primalbranding by : Patrick Hanlon

Download or read book Primalbranding written by Patrick Hanlon. This book was released on 2006-01-24. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Marketing Metaphoria

2008 Business & Economics

Author : Gerald Zaltman
Release : 2008
Genre : Business & Economics
Kind : eBook
Book Rating : 151/5 ( reviews)

GET EBOOK

Book Synopsis Marketing Metaphoria by : Gerald Zaltman

Download or read book Marketing Metaphoria written by Gerald Zaltman. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.

Popular eBooks

Unconscious Branding

Brand Seduction

Subliminal

Primalbranding

Marketing Metaphoria

You may also like...