Author : Marc Stickdorn
Release : 2012
Genre : Creative ability in business
Kind : eBook
Book Rating : 797/5 ( reviews)
Book Synopsis This is Service Design Thinking by : Marc Stickdorn
Download or read book This is Service Design Thinking written by Marc Stickdorn. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.