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Theory and Methodology of Semiotics

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Release : 2020-11-23
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 300/5 ( reviews)

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Book Synopsis Theory and Methodology of Semiotics by : Alexandros Ph. Lagopoulos

Download or read book Theory and Methodology of Semiotics written by Alexandros Ph. Lagopoulos. This book was released on 2020-11-23. Available in PDF, EPUB and Kindle. Book excerpt: The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

Theory and Methodology in Semiotics

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Author :
Release : 1979
Genre :
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Theory and Methodology in Semiotics by :

Download or read book Theory and Methodology in Semiotics written by . This book was released on 1979. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies for Interpreting Qualitative Data

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Author :
Release : 1995
Genre : Reference
Kind : eBook
Book Rating : 163/5 ( reviews)

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Book Synopsis Strategies for Interpreting Qualitative Data by : Martha S. Feldman

Download or read book Strategies for Interpreting Qualitative Data written by Martha S. Feldman. This book was released on 1995. Available in PDF, EPUB and Kindle. Book excerpt: Introduces and gives examples of some interpretive techniques for analyzing qualitative data that derive from four theories: ethnomethodology, semiotics, dramaturgy and deconstruction.

Understanding Media Semiotics

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Release : 2017-03-23
Genre : Literary Criticism
Kind : eBook
Book Rating : 90X/5 ( reviews)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi. This book was released on 2017-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

An Introduction to Applied Semiotics

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Release : 2019-11-28
Genre : Literary Criticism
Kind : eBook
Book Rating : 596/5 ( reviews)

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Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert

Download or read book An Introduction to Applied Semiotics written by Louis Hébert. This book was released on 2019-11-28. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

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