Share

Understanding Media Semiotics

2017-03-23 Literary Criticism
Download Understanding Media Semiotics PDF Online Free

Author :
Release : 2017-03-23
Genre : Literary Criticism
Kind : eBook
Book Rating : 90X/5 ( reviews)

GET EBOOK


Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi. This book was released on 2017-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Understanding Media Semiotics

2018-11-15 Language Arts & Disciplines
Download Understanding Media Semiotics PDF Online Free

Author :
Release : 2018-11-15
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 181/5 ( reviews)

GET EBOOK


Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi. This book was released on 2018-11-15. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

The Semiotics of Emoji

2016-11-17 Language Arts & Disciplines
Download The Semiotics of Emoji PDF Online Free

Author :
Release : 2016-11-17
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 008/5 ( reviews)

GET EBOOK


Book Synopsis The Semiotics of Emoji by : Marcel Danesi

Download or read book The Semiotics of Emoji written by Marcel Danesi. This book was released on 2016-11-17. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Interactive Media: The Semiotics of Embodied Interaction

2008-09-18 Computers
Download Interactive Media: The Semiotics of Embodied Interaction PDF Online Free

Author :
Release : 2008-09-18
Genre : Computers
Kind : eBook
Book Rating : 367/5 ( reviews)

GET EBOOK


Book Synopsis Interactive Media: The Semiotics of Embodied Interaction by : Shaleph O'Neill

Download or read book Interactive Media: The Semiotics of Embodied Interaction written by Shaleph O'Neill. This book was released on 2008-09-18. Available in PDF, EPUB and Kindle. Book excerpt: The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Understanding Media Culture

2017-09-07 Business & Economics
Download Understanding Media Culture PDF Online Free

Author :
Release : 2017-09-07
Genre : Business & Economics
Kind : eBook
Book Rating : 769/5 ( reviews)

GET EBOOK


Book Synopsis Understanding Media Culture by : Jostein Gripsrud

Download or read book Understanding Media Culture written by Jostein Gripsrud. This book was released on 2017-09-07. Available in PDF, EPUB and Kindle. Book excerpt: The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.

You may also like...