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Strategy of the Dolphin

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Author :
Release : 1990
Genre : Creative ability in business
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Strategy of the Dolphin by : Dudley Lynch

Download or read book Strategy of the Dolphin written by Dudley Lynch. This book was released on 1990. Available in PDF, EPUB and Kindle. Book excerpt:

The Strategy of the Dolphin

Download The Strategy of the Dolphin PDF Online Free

Author :
Release : 1988
Genre : Creative ability in business
Kind : eBook
Book Rating : 813/5 ( reviews)

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Book Synopsis The Strategy of the Dolphin by : Dudley Lynch

Download or read book The Strategy of the Dolphin written by Dudley Lynch. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt:

Strategy of the Dolphin

Download Strategy of the Dolphin PDF Online Free

Author :
Release : 1988
Genre : Creative ability in business
Kind : eBook
Book Rating : 004/5 ( reviews)

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Book Synopsis Strategy of the Dolphin by : Dudley Lynch

Download or read book Strategy of the Dolphin written by Dudley Lynch. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt:

Fundamentals of Corporate Communications

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Author :
Release : 2009-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 58X/5 ( reviews)

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Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin

Download or read book Fundamentals of Corporate Communications written by Richard Dolphin. This book was released on 2009-11-03. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Dolphin Diaries

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Author :
Release : 2011-07-05
Genre : Nature
Kind : eBook
Book Rating : 448/5 ( reviews)

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Book Synopsis Dolphin Diaries by : Denise L. Herzing

Download or read book Dolphin Diaries written by Denise L. Herzing. This book was released on 2011-07-05. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Denise Herzing began her research with a pod of spotted dolphins in the 1980s. Now, almost three decades later, she has forged strong ties with many of these individuals, has witnessed and recorded them feeding, playing, fighting, mating, giving birth and communicating. Dolphin Diaries is an account of Herzing's research and her surprising findings on wild dolphin behavior, interaction, and communication. Readers will be drawn into the highs and lows—the births and deaths, the discovery of unique and personalized behaviors, the threats dolphins face from environmental changes, and the many funny and wonderful encounters Denise painstakingly documented over many years. This is the perfect book for anyone who loves these incredibly versatile and intelligent creatures and wants to find out more than the dolphin show at the zoo can offer. Herzing is a true pioneer in her field and deserves a place in the pantheon of naturalists and scientists next to Dian Fossey and Jane Goodall.

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