Fundamentals of Corporate Communications

2009-11-03 Business & Economics

Author : Richard Dolphin
Release : 2009-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 58X/5 ( reviews)

GET EBOOK

Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin

Download or read book Fundamentals of Corporate Communications written by Richard Dolphin. This book was released on 2009-11-03. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

Essentials of Corporate Communication

2007-08-07 Business & Economics

Author : Cees B.M. Van Riel
Release : 2007-08-07
Genre : Business & Economics
Kind : eBook
Book Rating : 059/5 ( reviews)

GET EBOOK

Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel. This book was released on 2007-08-07. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Fundamentals of Communications and Networking

2014-08-08 Computers

Author : Michael G. Solomon
Release : 2014-08-08
Genre : Computers
Kind : eBook
Book Rating : 152/5 ( reviews)

GET EBOOK

Book Synopsis Fundamentals of Communications and Networking by : Michael G. Solomon

Download or read book Fundamentals of Communications and Networking written by Michael G. Solomon. This book was released on 2014-08-08. Available in PDF, EPUB and Kindle. Book excerpt: Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.

Fundamentals of Business Communication

2012 Business communication

Author : Sherry J. Roberts
Release : 2012
Genre : Business communication
Kind : eBook
Book Rating : 722/5 ( reviews)

GET EBOOK

Book Synopsis Fundamentals of Business Communication by : Sherry J. Roberts

Download or read book Fundamentals of Business Communication written by Sherry J. Roberts. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.

Corporate Communication

1997 Business & Economics

Author : Sandra Oliver
Release : 1997
Genre : Business & Economics
Kind : eBook
Book Rating : 735/5 ( reviews)

GET EBOOK

Book Synopsis Corporate Communication by : Sandra Oliver

Download or read book Corporate Communication written by Sandra Oliver. This book was released on 1997. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

Popular eBooks

Fundamentals of Corporate Communications

Essentials of Corporate Communication

Fundamentals of Communications and Networking

Fundamentals of Business Communication

Corporate Communication

You may also like...