Share

The Service-dominant Logic of Marketing

2006 Business & Economics
Download The Service-dominant Logic of Marketing PDF Online Free

Author :
Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 902/5 ( reviews)

GET EBOOK


Book Synopsis The Service-dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-dominant Logic of Marketing written by Robert F. Lusch. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.

An Introduction to Service-Dominant Logic

2014-01-30 Business & Economics
Download An Introduction to Service-Dominant Logic PDF Online Free

Author :
Release : 2014-01-30
Genre : Business & Economics
Kind : eBook
Book Rating : 675/5 ( reviews)

GET EBOOK


Book Synopsis An Introduction to Service-Dominant Logic by : Robert F. Lusch

Download or read book An Introduction to Service-Dominant Logic written by Robert F. Lusch. This book was released on 2014-01-30. Available in PDF, EPUB and Kindle. Book excerpt: The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.

The SAGE Handbook of Service-Dominant Logic

2018-10-08 Business & Economics
Download The SAGE Handbook of Service-Dominant Logic PDF Online Free

Author :
Release : 2018-10-08
Genre : Business & Economics
Kind : eBook
Book Rating : 501/5 ( reviews)

GET EBOOK


Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo. This book was released on 2018-10-08. Available in PDF, EPUB and Kindle. Book excerpt: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

The Service-Dominant Logic of Marketing

2014-12-18 Business & Economics
Download The Service-Dominant Logic of Marketing PDF Online Free

Author :
Release : 2014-12-18
Genre : Business & Economics
Kind : eBook
Book Rating : 634/5 ( reviews)

GET EBOOK


Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch. This book was released on 2014-12-18. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch

2014-04 Business & Economics
Download A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch PDF Online Free

Author :
Release : 2014-04
Genre : Business & Economics
Kind : eBook
Book Rating : 537/5 ( reviews)

GET EBOOK


Book Synopsis A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch by : Christina Weißenfels

Download or read book A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch written by Christina Weißenfels. This book was released on 2014-04. Available in PDF, EPUB and Kindle. Book excerpt: For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic research and practice. In the 1980s and 1990s, scholars called for a paradigm shift, but did not deliver clear directives on how to move forward. It was not before 2004 when Stephen L. Vargo and Robert F. Lusch published their award-winning article Evolving to a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has caused a lot of discussions, crowned by a collection of essays from more than 50 scholars in 2006. This book aims at looking into the reactions and discussions regarding the proposed service-dominant logic in more detail. So far, no comprehensive overview of the existing literature has yet been made. This book will introduce the basic ideas of the service-dominant logic, followed by a detailed state-of-literature. The last part of the book will examine whether the concepts of a service-dominant logic display similarities with concepts of B2B marketing and whether they could successfully be adopted in B2B markets.

You may also like...