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The SAGE Handbook of Service-Dominant Logic

2018-10-08 Business & Economics
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Release : 2018-10-08
Genre : Business & Economics
Kind : eBook
Book Rating : 501/5 ( reviews)

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Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo. This book was released on 2018-10-08. Available in PDF, EPUB and Kindle. Book excerpt: Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

The Service-dominant Logic of Marketing

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 902/5 ( reviews)

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Book Synopsis The Service-dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-dominant Logic of Marketing written by Robert F. Lusch. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Presents a paradigm for the marketing discipline that is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. This book elaborates on this model to provide insight and commentary.

The SAGE Handbook of Marketing Theory

2009-12-04 Business & Economics
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Release : 2009-12-04
Genre : Business & Economics
Kind : eBook
Book Rating : 98X/5 ( reviews)

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Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran. This book was released on 2009-12-04. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Handbook of Marketing

2006-08-11 Business & Economics
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Release : 2006-08-11
Genre : Business & Economics
Kind : eBook
Book Rating : 206/5 ( reviews)

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Book Synopsis Handbook of Marketing by : Barton A Weitz

Download or read book Handbook of Marketing written by Barton A Weitz. This book was released on 2006-08-11. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

The SAGE Handbook of Political Science

2020-02-11 Political Science
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Release : 2020-02-11
Genre : Political Science
Kind : eBook
Book Rating : 431/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Science by : Dirk Berg-Schlosser

Download or read book The SAGE Handbook of Political Science written by Dirk Berg-Schlosser. This book was released on 2020-02-11. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Science presents a major retrospective and prospective overview of the discipline. Comprising three volumes of contributions from expert authors from around the world, the handbook aims to frame, assess and synthesize research in the field, helping to define and identify its current and future developments. It does so from a truly global and cross-area perspective Chapters cover a broad range of aspects, from providing a general introduction to exploring important subfields within the discipline. Each chapter is designed to provide a state-of-the-art and comprehensive overview of the topic by incorporating cross-cutting global, interdisciplinary, and, where this applies, gender perspectives. The Handbook is arranged over seven core thematic sections: Part 1: Political Theory Part 2: Methods Part 3: Political Sociology Part 4: Comparative Politics Part 5: Public Policies and Administration Part 6: International Relations Part 7: Major Challenges for Politics and Political Science in the 21st Century

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