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The SAGE Handbook of Social Media Research Methods

2017-01-26 Social Science
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Release : 2017-01-26
Genre : Social Science
Kind : eBook
Book Rating : 210/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan. This book was released on 2017-01-26. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media

2017-11-20 Social Science
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Release : 2017-11-20
Genre : Social Science
Kind : eBook
Book Rating : 795/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media by : Jean Burgess

Download or read book The SAGE Handbook of Social Media written by Jean Burgess. This book was released on 2017-11-20. Available in PDF, EPUB and Kindle. Book excerpt: The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Research Methods

2008-02-25 Social Science
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Release : 2008-02-25
Genre : Social Science
Kind : eBook
Book Rating : 268/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Research Methods by : Pertti Alasuutari

Download or read book The SAGE Handbook of Social Research Methods written by Pertti Alasuutari. This book was released on 2008-02-25. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Research Methods is a must for every social-science researcher. It charts the new and evolving terrain of social research methodology, covering qualitative, quantitative and mixed methods in one volume. The Handbook includes chapters on each phase of the research process: research design, methods of data collection, and the processes of analyzing and interpreting data. The volume maintains that there is much more to research than learning skills and techniques; methodology involves the fit between theory, research questions research design and analysis. The book also includes several chapters that describe historical and current directions in social research, debating crucial subjects such as qualitative versus quantitative paradigms, how to judge the credibility of types of research, and the increasingly topical issue of research ethics. The Handbook serves as an invaluable resource for approaching research with an open mind. This volume maps the field of social research methods using an approach that will prove valuable for both students and researchers.

The Sage Handbook of Social Media Research Methods

2016 Electronic books
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Release : 2016
Genre : Electronic books
Kind : eBook
Book Rating : 541/5 ( reviews)

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Book Synopsis The Sage Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The Sage Handbook of Social Media Research Methods written by Luke Sloan. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with the 'big and broad data', from the formulation of research questions through to the interpretation of findings.

The SAGE Handbook of Social Media Marketing

2022-06-16 Business & Economics
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Release : 2022-06-16
Genre : Business & Economics
Kind : eBook
Book Rating : 439/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon. This book was released on 2022-06-16. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

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