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The SAGE Handbook of Social Media

2017-11-20 Social Science
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Release : 2017-11-20
Genre : Social Science
Kind : eBook
Book Rating : 795/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media by : Jean Burgess

Download or read book The SAGE Handbook of Social Media written by Jean Burgess. This book was released on 2017-11-20. Available in PDF, EPUB and Kindle. Book excerpt: The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

The SAGE Handbook of Social Media Marketing

2022-06-16 Business & Economics
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Release : 2022-06-16
Genre : Business & Economics
Kind : eBook
Book Rating : 439/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon. This book was released on 2022-06-16. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

The SAGE Handbook of Social Media Research Methods

2017-01-26 Social Science
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Release : 2017-01-26
Genre : Social Science
Kind : eBook
Book Rating : 210/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan. This book was released on 2017-01-26. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

The SAGE Handbook of Social Media Marketing

2022 Social media
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Release : 2022
Genre : Social media
Kind : eBook
Book Rating : 493/5 ( reviews)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing; Part 2: Methodologies and Theories in Social Media; Part 3: Channels and Platforms in Social Media; Part 4: Tools, Tactics, and Techniques in Social Media Marketing; Part 5: Management and Metrics in Social Media; and Part 6: Ethical Issues in Social Media.

The Sage Handbook of Social Network Analysis

2023-10-01 Social Science
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Release : 2023-10-01
Genre : Social Science
Kind : eBook
Book Rating : 66X/5 ( reviews)

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Book Synopsis The Sage Handbook of Social Network Analysis by : John McLevey

Download or read book The Sage Handbook of Social Network Analysis written by John McLevey. This book was released on 2023-10-01. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The Sage Handbook of Social Network Analysis builds on the success of its predecessor, offering a comprehensive overview of social network analysis produced by leading international scholars in the field. Brand new chapters provide both significant updates to topics covered in the first edition, as well as discussing cutting edge topics that have developed since, including new chapters on: · General issues such as social categories and computational social science; · Applications in contexts such as environmental policy, gender, ethnicity, cognition and social media and digital networks; · Concepts and methods such as centrality, blockmodeling, multilevel network analysis, spatial analysis, data collection, and beyond. By providing authoritative accounts of the history, theories and methodology of various disciplines and topics, the second edition of The SAGE Handbook of Social Network Analysis is designed to provide a state-of-the-art presentation of classic and contemporary views, and to lay the foundations for the further development of the area. PART 1: GENERAL ISSUES PART 2: APPLICATIONS PART 3: CONCEPTS AND METHODS

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