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The SAGE Handbook of Political Communication

2012-04-03 Political Science
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Release : 2012-04-03
Genre : Political Science
Kind : eBook
Book Rating : 209/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Communication by : Holli A Semetko

Download or read book The SAGE Handbook of Political Communication written by Holli A Semetko. This book was released on 2012-04-03. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The SAGE Handbook of Political Advertising

2006-06-14 Political Science
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Release : 2006-06-14
Genre : Political Science
Kind : eBook
Book Rating : 547/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Advertising by : Lynda Lee Kaid

Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid. This book was released on 2006-06-14. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

Handbook of Political Communication Research

2004-07-19 Language Arts & Disciplines
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Release : 2004-07-19
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 942/5 ( reviews)

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Book Synopsis Handbook of Political Communication Research by : Lynda Lee Kaid

Download or read book Handbook of Political Communication Research written by Lynda Lee Kaid. This book was released on 2004-07-19. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

The SAGE Handbook of Political Communication

2012-04-03 Political Science
Download The SAGE Handbook of Political Communication PDF Online Free

Author :
Release : 2012-04-03
Genre : Political Science
Kind : eBook
Book Rating : 986/5 ( reviews)

GET EBOOK


Book Synopsis The SAGE Handbook of Political Communication by : Holli A Semetko

Download or read book The SAGE Handbook of Political Communication written by Holli A Semetko. This book was released on 2012-04-03. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

Handbook of Political Communication

1981-12 Language Arts & Disciplines
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Release : 1981-12
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Handbook of Political Communication by : Dan D. Nimmo

Download or read book Handbook of Political Communication written by Dan D. Nimmo. This book was released on 1981-12. Available in PDF, EPUB and Kindle. Book excerpt: What role does mass communication play in shaping public opinion? Why is advertising so effective as a means of political persuasion? How have technical advances in communication altered the processes of policy and decision making? The massive, 28 chapter Handbook of Political Communication addresses these and other questions in this evolving field. It is the first book to comprehensively address the origins, future potential and findings of the field. "This book is, without pretense, a scholarly work, and it uses scholarly approaches to the entire field of political communication...As Ed McMahon might say, "EVERYTHING you would ever want to know about political communication is here in this one volume!" You are right, en

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