The SAGE Handbook of Political Advertising

2006-06-14 Political Science

Author : Lynda Lee Kaid
Release : 2006-06-14
Genre : Political Science
Kind : eBook
Book Rating : 547/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Advertising by : Lynda Lee Kaid

Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid. This book was released on 2006-06-14. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

The SAGE Handbook of Political Advertising

2006 Advertising, Political

Author : Christina Holtz-Bacha
Release : 2006
Genre : Advertising, Political
Kind : eBook
Book Rating : 403/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Advertising by : Christina Holtz-Bacha

Download or read book The SAGE Handbook of Political Advertising written by Christina Holtz-Bacha. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.

The SAGE Handbook of Propaganda

2019-11-25 Social Science

Author : Paul Baines
Release : 2019-11-25
Genre : Social Science
Kind : eBook
Book Rating : 237/5 ( reviews)

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Book Synopsis The SAGE Handbook of Propaganda by : Paul Baines

Download or read book The SAGE Handbook of Propaganda written by Paul Baines. This book was released on 2019-11-25. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

The SAGE Handbook of Political Communication

2012-04-03 Political Science

Author : Holli A Semetko
Release : 2012-04-03
Genre : Political Science
Kind : eBook
Book Rating : 209/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Communication by : Holli A Semetko

Download or read book The SAGE Handbook of Political Communication written by Holli A Semetko. This book was released on 2012-04-03. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The SAGE Handbook of Political Science

2020-02-11 Political Science

Author : Dirk Berg-Schlosser
Release : 2020-02-11
Genre : Political Science
Kind : eBook
Book Rating : 431/5 ( reviews)

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Book Synopsis The SAGE Handbook of Political Science by : Dirk Berg-Schlosser

Download or read book The SAGE Handbook of Political Science written by Dirk Berg-Schlosser. This book was released on 2020-02-11. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Science presents a major retrospective and prospective overview of the discipline. Comprising three volumes of contributions from expert authors from around the world, the handbook aims to frame, assess and synthesize research in the field, helping to define and identify its current and future developments. It does so from a truly global and cross-area perspective Chapters cover a broad range of aspects, from providing a general introduction to exploring important subfields within the discipline. Each chapter is designed to provide a state-of-the-art and comprehensive overview of the topic by incorporating cross-cutting global, interdisciplinary, and, where this applies, gender perspectives. The Handbook is arranged over seven core thematic sections: Part 1: Political Theory Part 2: Methods Part 3: Political Sociology Part 4: Comparative Politics Part 5: Public Policies and Administration Part 6: International Relations Part 7: Major Challenges for Politics and Political Science in the 21st Century

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