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The SAGE Handbook of Media Processes and Effects

2009-09-11 Language Arts & Disciplines
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Release : 2009-09-11
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 969/5 ( reviews)

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Book Synopsis The SAGE Handbook of Media Processes and Effects by : Robin L. Nabi

Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi. This book was released on 2009-09-11. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Media Effects

2012-01-03 Language Arts & Disciplines
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Release : 2012-01-03
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 695/5 ( reviews)

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Book Synopsis Media Effects by : W. James Potter

Download or read book Media Effects written by W. James Potter. This book was released on 2012-01-03. Available in PDF, EPUB and Kindle. Book excerpt: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

The SAGE Handbook of Media Studies

2004-09-08 Language Arts & Disciplines
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Release : 2004-09-08
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 643/5 ( reviews)

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Book Synopsis The SAGE Handbook of Media Studies by : John D. H. Downing

Download or read book The SAGE Handbook of Media Studies written by John D. H. Downing. This book was released on 2004-09-08. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication research is a diverse and stimulating field of inquiry, not only in subject matter but also in purposes and methodologies. Over the past twenty years, and in step with the contemporary shift toward trans-disciplinarity, Media Studies has rapidly developed a very significant body of theory and evidence. Media Studies is here to stay and scholars in the discipline have a vital contribution to make. The SAGE Handbook of Media Studies surveys and evaluates the theories, practices, and future of the field. Editor John Downing and associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a varied critical analysis of this intensely interesting field of study. The Handbook offers a comprehensive review within five interconnected areas: humanistic and social scientific approaches; global and comparative perspectives; the relation of media to economy and power; media users; and elements in the media mosaic ranging from media ethics to advertising, from popular music to digital technologies, and from Hollywood and Bollywood to alternative media. The contributors to The Handbook are from Australia, Austria, Britain, Canada, France, Guatemala, India, Japan, the Netherlands, South Korea, and the United States. Each contributor offers a unique perspective on topics broad in scope. The Handbook is an ideal resource for university media researchers, for faculty developing new courses and revising curricula, and for graduate courses in media studies. It is also a necessary addition to any academic library.

The SAGE Handbook of Persuasion

2013 Language Arts & Disciplines
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Release : 2013
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 134/5 ( reviews)

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Book Synopsis The SAGE Handbook of Persuasion by : James Price Dillard

Download or read book The SAGE Handbook of Persuasion written by James Price Dillard. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

The Internet and the Mass Media

2008-05-14 Language Arts & Disciplines
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Release : 2008-05-14
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 667/5 ( reviews)

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Book Synopsis The Internet and the Mass Media by : Lucy Küng

Download or read book The Internet and the Mass Media written by Lucy Küng. This book was released on 2008-05-14. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

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