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The Internet and the Mass Media

2008-05-14 Language Arts & Disciplines
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Release : 2008-05-14
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 667/5 ( reviews)

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Book Synopsis The Internet and the Mass Media by : Lucy Küng

Download or read book The Internet and the Mass Media written by Lucy Küng. This book was released on 2008-05-14. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.

The Internet and the Mass Media

2008-05-30 Language Arts & Disciplines
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Release : 2008-05-30
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 340/5 ( reviews)

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Book Synopsis The Internet and the Mass Media by : Lucy Küng

Download or read book The Internet and the Mass Media written by Lucy Küng. This book was released on 2008-05-30. Available in PDF, EPUB and Kindle. Book excerpt: 'This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration' - Professor Heinz-Werner Nienstedt, President European Media Management Education Association 'This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently' - Professor Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work. This book will be essential reading for those who study, research or work in media, communication, journalism, media management, and arts administration.

A Social History of England

1985 History
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Release : 1985
Genre : History
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis A Social History of England by : Asa Briggs

Download or read book A Social History of England written by Asa Briggs. This book was released on 1985. Available in PDF, EPUB and Kindle. Book excerpt:

History and Future of Mass Media

2007 Language Arts & Disciplines
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Release : 2007
Genre : Language Arts & Disciplines
Kind : eBook
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Book Synopsis History and Future of Mass Media by : David Demers

Download or read book History and Future of Mass Media written by David Demers. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.

Exploring Mass Media for A Changing World

2017-10-23 Language Arts & Disciplines
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Release : 2017-10-23
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 129/5 ( reviews)

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Book Synopsis Exploring Mass Media for A Changing World by : Ray A Hiebert

Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert. This book was released on 2017-10-23. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

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