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The Routledge Companion to Marketing and Feminism

2022-02-25 Business & Economics
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Release : 2022-02-25
Genre : Business & Economics
Kind : eBook
Book Rating : 990/5 ( reviews)

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Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran

Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran. This book was released on 2022-02-25. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

The Routledge Companion to Critical Marketing

2018-09-21 Business & Economics
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Release : 2018-09-21
Genre : Business & Economics
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski

Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski. This book was released on 2018-09-21. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Marketing and Feminism

2013-11-05 Business & Economics
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Release : 2013-11-05
Genre : Business & Economics
Kind : eBook
Book Rating : 775/5 ( reviews)

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Book Synopsis Marketing and Feminism by : Miriam Catterall

Download or read book Marketing and Feminism written by Miriam Catterall. This book was released on 2013-11-05. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

The Routledge Companion to Marketing and Society

2022-08-25 Business & Economics
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Release : 2022-08-25
Genre : Business & Economics
Kind : eBook
Book Rating : 930/5 ( reviews)

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Book Synopsis The Routledge Companion to Marketing and Society by : Krzysztof Kubacki

Download or read book The Routledge Companion to Marketing and Society written by Krzysztof Kubacki. This book was released on 2022-08-25. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

The Routledge Companion to Gender, Media and Violence

2023-09-29 Social Science
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Release : 2023-09-29
Genre : Social Science
Kind : eBook
Book Rating : 358/5 ( reviews)

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Book Synopsis The Routledge Companion to Gender, Media and Violence by : Karen Boyle

Download or read book The Routledge Companion to Gender, Media and Violence written by Karen Boyle. This book was released on 2023-09-29. Available in PDF, EPUB and Kindle. Book excerpt: With the heated discussion around #MeToo, journalistic reporting on domestic abuse, and the popularity of true crime documentaries, gendered media discourse around violence and harassment has never been more prominent. The Routledge Companion to Gender, Media and Violence is an outstanding reference source to the key topics, problems and debates in this important subject and is the first collection on media and violence to take a gendered, intersectional approach. Comprising over 50 chapters by a team of interdisciplinary and international contributors, the book is structured around the following parts: News Representing reality Gender-based violence online Feminist responses The media examples examined range from Australia to Zimbabwe and span print and online news, documentary film and television, podcasts, pornography, memoir, comedy, memes, influencer videos, and digital feminist protest. Types of violence considered include domestic abuse, "honour"-based violence, sexual violence and harassment, female genital mutilation/cutting, child sexual abuse, transphobic violence, and the aftermath of conflict. Good practice is considered in relation to both responsible news reporting and pedagogy. The Routledge Companion to Gender, Media and Violence is essential reading for students and researchers in Gender Studies, Media Studies, Sociology, and Criminology.

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