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The Routledge Companion to Critical Marketing

2018-09-21 Business & Economics
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Release : 2018-09-21
Genre : Business & Economics
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski

Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski. This book was released on 2018-09-21. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

The Routledge Companion to Critical Management Studies

2015-08-14 Business & Economics
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Release : 2015-08-14
Genre : Business & Economics
Kind : eBook
Book Rating : 23X/5 ( reviews)

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Book Synopsis The Routledge Companion to Critical Management Studies by : Anshuman Prasad

Download or read book The Routledge Companion to Critical Management Studies written by Anshuman Prasad. This book was released on 2015-08-14. Available in PDF, EPUB and Kindle. Book excerpt: The scholarly field of Critical Management Studies (CMS) is in a state of flux. Against a backdrop of dramatic global shifts, CMS scholarship has lately taken a number of new and exciting directions and, at times, challenged older critical voices. Novel theoretical frameworks and diverse research interests mark the CMS field as never before. Interrogating conventional critiques of management and arguing for fresh approaches, The Routledge Companion to Critical Management Studies captures this intellectual ferment and new spirit of inquiry within CMS, and showcases the pluralistic generation of CMS scholars that has emerged in recent years. Setting the scene for a crucial period for the discipline, this insightful volume covers new ground and essential areas grouped under the following themes: Critique and its (dis-)contents Difference, otherness, marginality Knowledge at the crossroads History and discourse Global predicaments. Drawing on the expertise of an international team of contributing scholars, The Routledge Companion to Critical Management Studies is a rich resource and the perfect reference tool for students and researchers of management and organization.

The Routledge Companion to Marketing and Feminism

2022 Business & Economics
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Release : 2022
Genre : Business & Economics
Kind : eBook
Book Rating : 587/5 ( reviews)

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Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran

Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran. This book was released on 2022. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive and authorative sourcebook, offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #metoo and #timeisup. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing"--

The Routledge Companion to Critical Accounting

2017-09-11 Business & Economics
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Release : 2017-09-11
Genre : Business & Economics
Kind : eBook
Book Rating : 73X/5 ( reviews)

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Book Synopsis The Routledge Companion to Critical Accounting by : Robin Roslender

Download or read book The Routledge Companion to Critical Accounting written by Robin Roslender. This book was released on 2017-09-11. Available in PDF, EPUB and Kindle. Book excerpt: The field of critical accounting has expanded rapidly since its inception and has become recognised as offering a wealth of provocative insights in the wake of the global financial crisis. It is now firmly embedded within accounting literature and in how accounting is taught. Surveying the evolving field of Critical Accounting, including theory, ethics, history, development and sustainability, this Companion presents key debates in the field, providing a comprehensive overview. Incorporating interdisciplinary perspectives on accounting, the volume concludes by considering new directions in which critical accounting research may travel. With an international array of established and respected contributors, this Routledge Companion is a vital resource for students and researchers across the world.

Critical Marketing

2012-06-25 Business & Economics
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Release : 2012-06-25
Genre : Business & Economics
Kind : eBook
Book Rating : 913/5 ( reviews)

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Book Synopsis Critical Marketing by : Pauline Maclaran

Download or read book Critical Marketing written by Pauline Maclaran. This book was released on 2012-06-25. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

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