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The PR Campaigns Worktext

2020-07-16 Language Arts & Disciplines
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Release : 2020-07-16
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 465/5 ( reviews)

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Book Synopsis The PR Campaigns Worktext by : Maria Elles Scott

Download or read book The PR Campaigns Worktext written by Maria Elles Scott. This book was released on 2020-07-16. Available in PDF, EPUB and Kindle. Book excerpt: Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.

The PR Campaigns Worktext

2020-08-25
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Release : 2020-08-25
Genre :
Kind : eBook
Book Rating : 573/5 ( reviews)

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Book Synopsis The PR Campaigns Worktext by : Maria Elles Scott

Download or read book The PR Campaigns Worktext written by Maria Elles Scott. This book was released on 2020-08-25. Available in PDF, EPUB and Kindle. Book excerpt: Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn? By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext lays out concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client's needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student's trusted resource as they take their first steps into the world of PR.

Public Relations Campaigns

2018-02-20 Language Arts & Disciplines
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Release : 2018-02-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 528/5 ( reviews)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell. This book was released on 2018-02-20. Available in PDF, EPUB and Kindle. Book excerpt: "An easy to read textbook that will inspire public relations students and provide them with the principles and tools to understand the profession and succeed in their careers." —Chike Anyaegbunam, University of Kentucky "A great book on campaign planning with outstanding theoretical models that students will find useful. A textbook students will want to keep as a reference." —Gary Ford, Webster University Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/luttrell.

Public Relations Campaigns

2021-01-09 Language Arts & Disciplines
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Release : 2021-01-09
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 560/5 ( reviews)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell. This book was released on 2021-01-09. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

Public Relations Campaigns and Portfolio Building

2012 Employment portfolios
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Release : 2012
Genre : Employment portfolios
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Public Relations Campaigns and Portfolio Building by : Gemma R. Puglisi

Download or read book Public Relations Campaigns and Portfolio Building written by Gemma R. Puglisi. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: The first guide of its kind, Public Relations Campaigns and Portfolio Building outlines, for students and professionals alike, the building blocks of creating a professional PR portfolio and designing a successful PR campaign. Through examples and case studies, this text brings students through the step-by-step process of successful PR practices. Readers will see the lasting impact a campaign can have on a nonprofit, business, or the community while simultaneously learning how to quantify their results to demonstrate their progress and success to the client. Written by an industry insider, this text gives students tips for communicating effectively with clients, timelines for maintaining progress and various outlets to utilize as they promote their cause. -- Book Description.

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