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Planning and Managing Public Relations Campaigns

2010-06-03 Business & Economics
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Release : 2010-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 28X/5 ( reviews)

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Book Synopsis Planning and Managing Public Relations Campaigns by : Anne Gregory

Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory. This book was released on 2010-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Public Relations Campaigns

2018-02-05 Language Arts & Disciplines
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Release : 2018-02-05
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 536/5 ( reviews)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell. This book was released on 2018-02-05. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.

Public Relations Campaigns

2018-02-20 Language Arts & Disciplines
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Release : 2018-02-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 528/5 ( reviews)

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Book Synopsis Public Relations Campaigns by : Regina M. Luttrell

Download or read book Public Relations Campaigns written by Regina M. Luttrell. This book was released on 2018-02-20. Available in PDF, EPUB and Kindle. Book excerpt: "An easy to read textbook that will inspire public relations students and provide them with the principles and tools to understand the profession and succeed in their careers." —Chike Anyaegbunam, University of Kentucky "A great book on campaign planning with outstanding theoretical models that students will find useful. A textbook students will want to keep as a reference." —Gary Ford, Webster University Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR campaigns. Students are given multiple opportunities to practice and build their skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/luttrell.

Social Media Campaigns

2020-12-29 Business & Economics
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Release : 2020-12-29
Genre : Business & Economics
Kind : eBook
Book Rating : 603/5 ( reviews)

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Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim. This book was released on 2020-12-29. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Public Relations Campaigns and Techniques

2000 Business & Economics
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Release : 2000
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Public Relations Campaigns and Techniques by : Fran R. Matera

Download or read book Public Relations Campaigns and Techniques written by Fran R. Matera. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special events (devoting a full chapter to each). This balanced discussion of theory and practical applications helps readers understand the whys and hows of successful PR campaigns. With this book, readers will learn the similarities and differences between specific types of campaigns and the practical points to consider when conducting research, planning, communicating, and evaluating. Whether the reader is a student unfamiliar with the process of public relations or a PR professional, this book provides the guidelines needed for a meaningful and productive campaign process. For anyone interested in marketing, advertising, and public relations.

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