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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

2014-03-07 Business & Economics
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Release : 2014-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 006/5 ( reviews)

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Book Synopsis The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by : Ekaterina Walter

Download or read book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand written by Ekaterina Walter. This book was released on 2014-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Summary: The Power of Visual Storytelling

2015-07-01 Business & Economics
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Release : 2015-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : 029/5 ( reviews)

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Book Synopsis Summary: The Power of Visual Storytelling by : BusinessNews Publishing,

Download or read book Summary: The Power of Visual Storytelling written by BusinessNews Publishing,. This book was released on 2015-07-01. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read. Added-value of this summary: • Save time • Learn about the benefits of visual storytelling • Get your brand message across and get people interested To learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!

Infographics

2012-09-21 Business & Economics
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Release : 2012-09-21
Genre : Business & Economics
Kind : eBook
Book Rating : 590/5 ( reviews)

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Book Synopsis Infographics by : Jason Lankow

Download or read book Infographics written by Jason Lankow. This book was released on 2012-09-21. Available in PDF, EPUB and Kindle. Book excerpt: Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

The Visual Marketing Revolution

2013 Art
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Release : 2013
Genre : Art
Kind : eBook
Book Rating : 657/5 ( reviews)

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Book Synopsis The Visual Marketing Revolution by : Stephanie Diamond

Download or read book The Visual Marketing Revolution written by Stephanie Diamond. This book was released on 2013. Available in PDF, EPUB and Kindle. Book excerpt: Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.

The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds

2018-11-02 Business & Economics
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Release : 2018-11-02
Genre : Business & Economics
Kind : eBook
Book Rating : 206/5 ( reviews)

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Book Synopsis The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds by : Ekaterina Walter

Download or read book The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds written by Ekaterina Walter. This book was released on 2018-11-02. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

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