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Summary: The Power of Visual Storytelling

2015-07-01 Business & Economics
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Release : 2015-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : 029/5 ( reviews)

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Book Synopsis Summary: The Power of Visual Storytelling by : BusinessNews Publishing,

Download or read book Summary: The Power of Visual Storytelling written by BusinessNews Publishing,. This book was released on 2015-07-01. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ekaterina Walter and Jessica Gioglio's book: "The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand". This complete summary of the ideas from Ekaterina Walter and Jessica Gioglio's book "The Power of Visual Storytelling" tells you how to use engaging visuals and graphics to tell the story of your business. According to Walter and Gioglio, all successful social media marketing includes visuals and infographics. It is vital to stay up to date and engage people with your visuals and grab their attention. The authors encourage using visual storytelling to increase brand awareness, strengthen customer relationships, enhance customer loyalty, tell your company's story and present information concisely. If you want your marketing to achieve these five goals, this summary is a must-read. Added-value of this summary: • Save time • Learn about the benefits of visual storytelling • Get your brand message across and get people interested To learn more, read “The Power of Visual Storytelling” and find out how to use visual storytelling as a marketing tool so you don’t get left behind!

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

2014-03-07 Business & Economics
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Release : 2014-03-07
Genre : Business & Economics
Kind : eBook
Book Rating : 006/5 ( reviews)

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Book Synopsis The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by : Ekaterina Walter

Download or read book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand written by Ekaterina Walter. This book was released on 2014-03-07. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

Storytelling with Data

2015-10-09 Mathematics
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Release : 2015-10-09
Genre : Mathematics
Kind : eBook
Book Rating : 265/5 ( reviews)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic. This book was released on 2015-10-09. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Digital Storytelling

2008-09-26 Performing Arts
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Release : 2008-09-26
Genre : Performing Arts
Kind : eBook
Book Rating : 198/5 ( reviews)

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Book Synopsis Digital Storytelling by : Shilo T. McClean

Download or read book Digital Storytelling written by Shilo T. McClean. This book was released on 2008-09-26. Available in PDF, EPUB and Kindle. Book excerpt: How digital visual effects in film can be used to support storytelling: a guide for scriptwriters and students. Computer-generated effects are often blamed for bad Hollywood movies. Yet when a critic complains that "technology swamps storytelling" (in a review of Van Helsing, calling it "an example of everything that is wrong with Hollywood computer-generated effects movies"), it says more about the weakness of the story than the strength of the technology. In Digital Storytelling, Shilo McClean shows how digital visual effects can be a tool of storytelling in film, adding narrative power as do sound, color, and "experimental" camera angles—other innovative film technologies that were once criticized for being distractions from the story. It is time, she says, to rethink the function of digital visual effects. Effects artists say—contrary to the critics—that effects always derive from story. Digital effects are a part of production, not post-production; they are becoming part of the story development process. Digital Storytelling is grounded in filmmaking, the scriptwriting process in particular. McClean considers crucial questions about digital visual effects—whether they undermine classical storytelling structure, if they always call attention to themselves, whether their use is limited to certain genres—and looks at contemporary films (including a chapter-long analysis of Steven Spielberg's use of computer-generated effects) and contemporary film theory to find the answers. McClean argues that to consider digital visual effects as simply contributing the "wow" factor underestimates them. They are, she writes, the legitimate inheritors of film storycraft.

The Power of Storytelling

2013-04-17 Communication
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Release : 2013-04-17
Genre : Communication
Kind : eBook
Book Rating : 087/5 ( reviews)

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Book Synopsis The Power of Storytelling by : Ty Bennett

Download or read book The Power of Storytelling written by Ty Bennett. This book was released on 2013-04-17. Available in PDF, EPUB and Kindle. Book excerpt:

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