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The Politics of Time and Youth in Brand India

2014-12-01 Social Science
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Release : 2014-12-01
Genre : Social Science
Kind : eBook
Book Rating : 530/5 ( reviews)

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Book Synopsis The Politics of Time and Youth in Brand India by : Jyotsna Kapur

Download or read book The Politics of Time and Youth in Brand India written by Jyotsna Kapur. This book was released on 2014-12-01. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the heightened time-consciousness that has emerged since the 1990s in popular Indian discourses – across cinema, television, print and consumer culture – and argues that these anxieties concerning time are symptomatic of the struggle between labor and capital. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India toward neoliberalism has been accompanied by a new emphasis on youth and a preoccupation with change, novelty and the acceleration of time, with profound consequences for conceptions of time, youth and the relations between generations.

Politics Time and Youth Brand India

2014-11-01
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Release : 2014-11-01
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Kind : eBook
Book Rating : 809/5 ( reviews)

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Book Synopsis Politics Time and Youth Brand India by : KAPUR

Download or read book Politics Time and Youth Brand India written by KAPUR. This book was released on 2014-11-01. Available in PDF, EPUB and Kindle. Book excerpt:

Holistic Approaches to Brand Culture and Communication Across Industries

2017-12-15 Business & Economics
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Release : 2017-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 513/5 ( reviews)

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Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi

Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi. This book was released on 2017-12-15. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Where Histories Reside

2019-10-31 Performing Arts
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Release : 2019-10-31
Genre : Performing Arts
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Book Rating : 599/5 ( reviews)

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Book Synopsis Where Histories Reside by : Priya Jaikumar

Download or read book Where Histories Reside written by Priya Jaikumar. This book was released on 2019-10-31. Available in PDF, EPUB and Kindle. Book excerpt: In Where Histories Reside Priya Jaikumar examines eight decades of films shot on location in India to show how attending to filmed space reveals alternative timelines and histories of cinema. In this bold “spatial” film historiography, Jaikumar outlines factors that shape India's filmed space, from state bureaucracies and commercial infrastructures to aesthetic styles and neoliberal policies. Whether discussing how educational shorts from Britain and India transform natural landscapes into instructional lessons or how Jean Renoir’s The River (1951) presents a universal human condition through the particularities of place, Jaikumar demonstrates that the history of filming a location has always been a history of competing assumptions, experiences, practices, and representational regimes. In so doing, she reveals that addressing the persistent question of “what is cinema?” must account for an aesthetics and politics of space.

Twenty-First Century Bollywood

2015-05-08 Social Science
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Release : 2015-05-08
Genre : Social Science
Kind : eBook
Book Rating : 00X/5 ( reviews)

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Book Synopsis Twenty-First Century Bollywood by : Ajay Gehlawat

Download or read book Twenty-First Century Bollywood written by Ajay Gehlawat. This book was released on 2015-05-08. Available in PDF, EPUB and Kindle. Book excerpt: Key changes have emerged in Bollywood in the new millennium. Twenty-First Century Bollywood traces the emerging shifts in both the content and form of Bollywood cinema and examines these new tendencies in relation to the changing dynamics of Indian culture. The book historically situates these emerging trends in relation to previous norms, and develops new, innovative paradigms for conceptualizing Bollywood in the twenty-first century. The particular shifts in contemporary Bollywood cinema that the book examines include the changing nature of the song and dance sequence, the evolving representations of male and female sexuality, and the increasing presence of whiteness as a dominant trope in Bollywood cinema. It also focuses on the increasing presence of Bollywood in higher education courses in the West, as well as how Bollywood’s growing presence in such academic contexts illuminates the changing ways in which this cinema is consumed by Western audiences. Shifting the focus back on the cinematic elements of contemporary films themselves, the book analyses Bollywood films by considering the film dynamics on their own terms, and related to their narrative and aesthetic usage, rather than through an analysis of large-scale industrial practices. It will be of interest to students and scholars of South Asian Studies, Film Studies, and Cultural Studies.

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