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Holistic Approaches to Brand Culture and Communication Across Industries

2017-12-15 Business & Economics
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Release : 2017-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 513/5 ( reviews)

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Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Dasgupta, Sabyasachi

Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Dasgupta, Sabyasachi. This book was released on 2017-12-15. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Holistic Approaches to Brand Culture and Communication Across Industries

2017-12-15 Business & Economics
Download Holistic Approaches to Brand Culture and Communication Across Industries PDF Online Free

Author :
Release : 2017-12-15
Genre : Business & Economics
Kind : eBook
Book Rating : 524/5 ( reviews)

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Book Synopsis Holistic Approaches to Brand Culture and Communication Across Industries by : Sabyasachi Dasgupta

Download or read book Holistic Approaches to Brand Culture and Communication Across Industries written by Sabyasachi Dasgupta. This book was released on 2017-12-15. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

2018-10-05 Business & Economics
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Release : 2018-10-05
Genre : Business & Economics
Kind : eBook
Book Rating : 175/5 ( reviews)

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Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources. This book was released on 2018-10-05. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Information Manipulation and Its Impact Across All Industries

2021-11-19 Social Science
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Release : 2021-11-19
Genre : Social Science
Kind : eBook
Book Rating : 373/5 ( reviews)

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Book Synopsis Information Manipulation and Its Impact Across All Industries by : Ebrahimi, Maryam

Download or read book Information Manipulation and Its Impact Across All Industries written by Ebrahimi, Maryam. This book was released on 2021-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.

Handbook of Research on Social and Cultural Dynamics in Indian Cinema

2020-06-26 Social Science
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Release : 2020-06-26
Genre : Social Science
Kind : eBook
Book Rating : 138/5 ( reviews)

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Book Synopsis Handbook of Research on Social and Cultural Dynamics in Indian Cinema by : Biswal, Santosh Kumar

Download or read book Handbook of Research on Social and Cultural Dynamics in Indian Cinema written by Biswal, Santosh Kumar. This book was released on 2020-06-26. Available in PDF, EPUB and Kindle. Book excerpt: Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.

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