Author : Rick Cowan
Release : 1991-01-01
Genre : Private schools
Kind : eBook
Book Rating : 752/5 ( reviews)
Book Synopsis The Next Marketing Handbook for Independent Schools by : Rick Cowan
Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan. This book was released on 1991-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
