Share

The Next Marketing Handbook for Independent Schools

1991-01-01 Private schools
Download The Next Marketing Handbook for Independent Schools PDF Online Free

Author :
Release : 1991-01-01
Genre : Private schools
Kind : eBook
Book Rating : 752/5 ( reviews)

GET EBOOK


Book Synopsis The Next Marketing Handbook for Independent Schools by : Rick Cowan

Download or read book The Next Marketing Handbook for Independent Schools written by Rick Cowan. This book was released on 1991-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)

The NAIS Handbook on Marketing Independent Schools

2011 Community and school
Download The NAIS Handbook on Marketing Independent Schools PDF Online Free

Author :
Release : 2011
Genre : Community and school
Kind : eBook
Book Rating : 907/5 ( reviews)

GET EBOOK


Book Synopsis The NAIS Handbook on Marketing Independent Schools by : Kathleen Hanson

Download or read book The NAIS Handbook on Marketing Independent Schools written by Kathleen Hanson. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt:

The NAIS Enrollment Management Handbook

2012 Private schools
Download The NAIS Enrollment Management Handbook PDF Online Free

Author :
Release : 2012
Genre : Private schools
Kind : eBook
Book Rating : 952/5 ( reviews)

GET EBOOK


Book Synopsis The NAIS Enrollment Management Handbook by : National Association of Independent Schools

Download or read book The NAIS Enrollment Management Handbook written by National Association of Independent Schools. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're new to enrollment management or just want to fine-tune your program, this handbook offers wise counsel on broad strategies as well as tactics you can put to use immediately. Expert authors bring the unique independent school perspective to advice about how to: structure your enrollment management operation for results; make smart use of tuition setting, financial aid, and institutional discounting to reach enrollment and revenue targets; lay the foundation for success through institutional research, strategic marketing planning, brand stories, and technology; coordinate recruitment and retention so your school doesn't lose hard-won students at re-enrollment time; [and] ensure your enrollment management is streamlined, not siloed -- a school-wide approach from the time families first learn of your school until their students graduate."--Back cover.

Black Fatigue

2020-09-15 Business & Economics
Download Black Fatigue PDF Online Free

Author :
Release : 2020-09-15
Genre : Business & Economics
Kind : eBook
Book Rating : 320/5 ( reviews)

GET EBOOK


Book Synopsis Black Fatigue by : Mary-Frances Winters

Download or read book Black Fatigue written by Mary-Frances Winters. This book was released on 2020-09-15. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to define and explore Black fatigue, the intergenerational impact of systemic racism on the physical and psychological health of Black people—and explain why and how society needs to collectively do more to combat its pernicious effects. Black people, young and old, are fatigued, says award-winning diversity and inclusion leader Mary-Frances Winters. It is physically, mentally, and emotionally draining to continue to experience inequities and even atrocities, day after day, when justice is a God-given and legislated right. And it is exhausting to have to constantly explain this to white people, even—and especially—well-meaning white people, who fall prey to white fragility and too often are unwittingly complicit in upholding the very systems they say they want dismantled. This book, designed to illuminate the myriad dire consequences of “living while Black,” came at the urging of Winters's Black friends and colleagues. Winters describes how in every aspect of life—from economics to education, work, criminal justice, and, very importantly, health outcomes—for the most part, the trajectory for Black people is not improving. It is paradoxical that, with all the attention focused over the last fifty years on social justice and diversity and inclusion, little progress has been made in actualizing the vision of an equitable society. Black people are quite literally sickand tired of being sick and tired. Winters writes that “my hope for this book is that it will provide a comprehensive summary of the consequences of Black fatigue, and awaken activism in those who care about equity and justice—those who care that intergenerational fatigue is tearing at the very core of a whole race of people who are simply asking for what they deserve.”

The Tuition Book

2007 Business & Economics
Download The Tuition Book PDF Online Free

Author :
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 065/5 ( reviews)

GET EBOOK


Book Synopsis The Tuition Book by : Simon Jeynes

Download or read book The Tuition Book written by Simon Jeynes. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Tuition, supplemented by income from auxiliary programs such as extended day and summer programs, is how you fund your school. But how do you use tuition to sustain education excellence over time? The Tuition Book: Theory, Implementation, and Financial Aid is your comprehensive resource guide. It provides solid research in tuition setting and proven techniques for implementation that will support your school in remaining viable and on mission. An examination of financial aid policy addresses need-based aid, merit scholarships, financial aid processing, financial aid to further mission, tuition remission vs. financial aid, and much more. The Tuition Book will help your school charge the right tuition and establish positive financial aid policies to keep it on a solid footing for years to come. The Tuition Book guides you through mission-based tuition setting, and helps you to: Define your school type before setting price; Keep your school "accessible"; Examine the erroneous premises employed in tuition setting; Deal with hidden inflation; Announce tuition and guide parents through increases; Increase income from tuition; Educate parents to shift them from "contract" to "community" thinking; Project enrollments for your budget, and flex student numbers per grade; Find "hidden" space in your school; Learn strategies for investing short-term funds; Gain many more insights to help you set appropriate tuition and develop financial strategies. - Publisher

You may also like...