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Author : Jennifer Matarazzo
Release : 1980
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Marketing of the President, 1960-1976 by : Jennifer Matarazzo
Download or read book The Marketing of the President, 1960-1976 written by Jennifer Matarazzo. This book was released on 1980. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce I. Newman
Release : 1994
Genre : Business & Economics
Kind : eBook
Book Rating : 389/5 ( reviews)
Book Synopsis The Marketing of the President by : Bruce I. Newman
Download or read book The Marketing of the President written by Bruce I. Newman. This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author : Theodore Harold White
Release : 1961
Genre : Biography & Autobiography
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Making of the President, 1960 by : Theodore Harold White
Download or read book The Making of the President, 1960 written by Theodore Harold White. This book was released on 1961. Available in PDF, EPUB and Kindle. Book excerpt: Analyses the 1960 election when John F. Kennedy was elected President of the United States.
Author : Kathleen Hall Jamieson
Release : 1996-06-20
Genre : Political Science
Kind : eBook
Book Rating : 414/5 ( reviews)
Book Synopsis Packaging The Presidency by : Kathleen Hall Jamieson
Download or read book Packaging The Presidency written by Kathleen Hall Jamieson. This book was released on 1996-06-20. Available in PDF, EPUB and Kindle. Book excerpt: Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
Author : Joe McGinniss
Release : 1969
Genre : Biography & Autobiography
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Selling of the President, 1968 by : Joe McGinniss
Download or read book The Selling of the President, 1968 written by Joe McGinniss. This book was released on 1969. Available in PDF, EPUB and Kindle. Book excerpt: As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.
