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Author : Joe McGinniss
Release : 1969
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Selling of the President 1968 by : Joe McGinniss
Download or read book The Selling of the President 1968 written by Joe McGinniss. This book was released on 1969. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe McGinniss
Release : 1988-08-02
Genre : History
Kind : eBook
Book Rating : 405/5 ( reviews)
Book Synopsis The Selling of the President by : Joe McGinniss
Download or read book The Selling of the President written by Joe McGinniss. This book was released on 1988-08-02. Available in PDF, EPUB and Kindle. Book excerpt: What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
Author : Joe MacGinniss
Release : 1972
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Selling of the President by : Joe MacGinniss
Download or read book The Selling of the President written by Joe MacGinniss. This book was released on 1972. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore Harold White
Release : 1961
Genre : Presidents
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Making of the President, 1960 by : Theodore Harold White
Download or read book The Making of the President, 1960 written by Theodore Harold White. This book was released on 1961. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lewis L. Gould
Release : 2010-04-16
Genre : History
Kind : eBook
Book Rating : 107/5 ( reviews)
Book Synopsis 1968 by : Lewis L. Gould
Download or read book 1968 written by Lewis L. Gould. This book was released on 2010-04-16. Available in PDF, EPUB and Kindle. Book excerpt: The race for the White House in 1968 was a watershed event in American politics. In this brilliantly succinct narrative analysis, Lewis L. Gould shows how the events of that tumultuous year changed the way Americans felt about politics and their national leaders; how Republicans used the skills they brought to Richard Nixon's campaign to create a generation-long ascendancy in presidential politics; and how Democrats, divided and torn after 1968, emerged as only crippled challengers for the White House throughout most of the years until the early twenty-first century. Bitterness over racial issues and the Vietnam War that marked the 1968 election continued to shape national affairs and to rile American society for years afterward. And the election accelerated an erosion of confidence in American institutions that has not yet reached a conclusion. In his lucid account, now revised and updated, Mr. Gould emphasizes the importance of race as the campaign's key issue and examines the now infamous "October surprises" of Lyndon Johnson and Richard Nixon as he describes the extraordinary events of what Eugene McCarthy later called the "Hard Year."
