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The Marketing Challenge for Industrial Companies

2016-04-29 Business & Economics
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Release : 2016-04-29
Genre : Business & Economics
Kind : eBook
Book Rating : 103/5 ( reviews)

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Book Synopsis The Marketing Challenge for Industrial Companies by : Claudio A. Saavedra

Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra. This book was released on 2016-04-29. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.

Industrial Marketing's New Challenge

1970 Marketing
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Release : 1970
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Industrial Marketing's New Challenge by : David T. Wilson

Download or read book Industrial Marketing's New Challenge written by David T. Wilson. This book was released on 1970. Available in PDF, EPUB and Kindle. Book excerpt:

Industrial Marketing

1976 Business & Economics
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Release : 1976
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Industrial Marketing by : Lawrence Fisher

Download or read book Industrial Marketing written by Lawrence Fisher. This book was released on 1976. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies for International Industrial Marketing (RLE International Business)

2013-05-07 Business & Economics
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Release : 2013-05-07
Genre : Business & Economics
Kind : eBook
Book Rating : 272/5 ( reviews)

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Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull

Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull. This book was released on 2013-05-07. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

The Industrial (Marketing) Revolution

2013-07-15 Business & Economics
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Release : 2013-07-15
Genre : Business & Economics
Kind : eBook
Book Rating : 49X/5 ( reviews)

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Book Synopsis The Industrial (Marketing) Revolution by : Jared R. Fabac

Download or read book The Industrial (Marketing) Revolution written by Jared R. Fabac. This book was released on 2013-07-15. Available in PDF, EPUB and Kindle. Book excerpt: The industrial marketing sectoralso known as business-to-business marketing continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways dont work anymore, and its time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, youll learn how to Transform your marketing for todays audience; Get found by the buyers you target; Convert more prospects in shorter time; Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods wont help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join The Industrial (Marketing) Revolution.

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