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Strategies for International Industrial Marketing (RLE International Business)

2013-05-07 Business & Economics
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Release : 2013-05-07
Genre : Business & Economics
Kind : eBook
Book Rating : 280/5 ( reviews)

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Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull

Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull. This book was released on 2013-05-07. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

International Marketing (RLE International Business)

2013-01-04 Business & Economics
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Release : 2013-01-04
Genre : Business & Economics
Kind : eBook
Book Rating : 867/5 ( reviews)

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Book Synopsis International Marketing (RLE International Business) by : Colin Gilligan

Download or read book International Marketing (RLE International Business) written by Colin Gilligan. This book was released on 2013-01-04. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Research in International Marketing (RLE International Business)

2013-04-02 Business & Economics
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Release : 2013-04-02
Genre : Business & Economics
Kind : eBook
Book Rating : 353/5 ( reviews)

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Book Synopsis Research in International Marketing (RLE International Business) by : Peter W Turnbull

Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull. This book was released on 2013-04-02. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Perspectives on International Marketing - Re-issued (RLE International Business)

2013-01-04 Business & Economics
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Release : 2013-01-04
Genre : Business & Economics
Kind : eBook
Book Rating : 666/5 ( reviews)

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Book Synopsis Perspectives on International Marketing - Re-issued (RLE International Business) by : Stanley Paliwoda

Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda. This book was released on 2013-01-04. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

International Marketing (RLE International Business)

2013-01-04 Business & Economics
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Release : 2013-01-04
Genre : Business & Economics
Kind : eBook
Book Rating : 662/5 ( reviews)

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Book Synopsis International Marketing (RLE International Business) by : Simon Majaro

Download or read book International Marketing (RLE International Business) written by Simon Majaro. This book was released on 2013-01-04. Available in PDF, EPUB and Kindle. Book excerpt: Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

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