Author : Peter W Turnbull
Release : 2013-04-02
Genre : Business & Economics
Kind : eBook
Book Rating : 353/5 ( reviews)
Book Synopsis Research in International Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull. This book was released on 2013-04-02. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.