Author : Linda Gorchels
Release : 2004-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 952/5 ( reviews)
Book Synopsis The Manager's Guide to Distribution Channels by : Linda Gorchels
Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels. This book was released on 2004-05-22. Available in PDF, EPUB and Kindle. Book excerpt: Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.