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Managing Channels of Distribution

1998-01-06 Business & Economics
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Release : 1998-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 039/5 ( reviews)

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Book Synopsis Managing Channels of Distribution by : Kenneth ROLNICKI

Download or read book Managing Channels of Distribution written by Kenneth ROLNICKI. This book was released on 1998-01-06. Available in PDF, EPUB and Kindle. Book excerpt: "Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Distribution Channels

2011-06-03 Business & Economics
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Release : 2011-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 701/5 ( reviews)

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Book Synopsis Distribution Channels by : Julian Dent

Download or read book Distribution Channels written by Julian Dent. This book was released on 2011-06-03. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.

The Manager's Guide to Distribution Channels

2004-05-22 Business & Economics
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Release : 2004-05-22
Genre : Business & Economics
Kind : eBook
Book Rating : 952/5 ( reviews)

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Book Synopsis The Manager's Guide to Distribution Channels by : Linda Gorchels

Download or read book The Manager's Guide to Distribution Channels written by Linda Gorchels. This book was released on 2004-05-22. Available in PDF, EPUB and Kindle. Book excerpt: Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

Managing Channels of Distribution

1998-01-06 Business & Economics
Download Managing Channels of Distribution PDF Online Free

Author :
Release : 1998-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 037/5 ( reviews)

GET EBOOK


Book Synopsis Managing Channels of Distribution by : Kenneth ROLNICKI

Download or read book Managing Channels of Distribution written by Kenneth ROLNICKI. This book was released on 1998-01-06. Available in PDF, EPUB and Kindle. Book excerpt: "Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."

Distribution Strategy

2018-11-02 Business & Economics
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Release : 2018-11-02
Genre : Business & Economics
Kind : eBook
Book Rating : 598/5 ( reviews)

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Book Synopsis Distribution Strategy by : Livio Moretti

Download or read book Distribution Strategy written by Livio Moretti. This book was released on 2018-11-02. Available in PDF, EPUB and Kindle. Book excerpt: This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company

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