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The Machine Age of Customer Insight

2021-03-15 Business & Economics
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Release : 2021-03-15
Genre : Business & Economics
Kind : eBook
Book Rating : 942/5 ( reviews)

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Book Synopsis The Machine Age of Customer Insight by : Martin Einhorn

Download or read book The Machine Age of Customer Insight written by Martin Einhorn. This book was released on 2021-03-15. Available in PDF, EPUB and Kindle. Book excerpt: The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

2014-01-20 Business & Economics
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Release : 2014-01-20
Genre : Business & Economics
Kind : eBook
Book Rating : 357/5 ( reviews)

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Book Synopsis The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by : Erik Brynjolfsson

Download or read book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies written by Erik Brynjolfsson. This book was released on 2014-01-20. Available in PDF, EPUB and Kindle. Book excerpt: The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

Customer Insight Strategies

2020-11-03 Business & Economics
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Release : 2020-11-03
Genre : Business & Economics
Kind : eBook
Book Rating : 516/5 ( reviews)

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Book Synopsis Customer Insight Strategies by : Christine Bailey

Download or read book Customer Insight Strategies written by Christine Bailey. This book was released on 2020-11-03. Available in PDF, EPUB and Kindle. Book excerpt: In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.

Consumer Insight

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 927/5 ( reviews)

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Book Synopsis Consumer Insight by : Merlin Stone

Download or read book Consumer Insight written by Merlin Stone. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

Human + Machine

2018-03-20 Computers
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Release : 2018-03-20
Genre : Computers
Kind : eBook
Book Rating : 872/5 ( reviews)

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Book Synopsis Human + Machine by : Paul R. Daugherty

Download or read book Human + Machine written by Paul R. Daugherty. This book was released on 2018-03-20. Available in PDF, EPUB and Kindle. Book excerpt: AI is radically transforming business. Are you ready? Look around you. Artificial intelligence is no longer just a futuristic notion. It's here right now--in software that senses what we need, supply chains that "think" in real time, and robots that respond to changes in their environment. Twenty-first-century pioneer companies are already using AI to innovate and grow fast. The bottom line is this: Businesses that understand how to harness AI can surge ahead. Those that neglect it will fall behind. Which side are you on? In Human + Machine, Accenture leaders Paul R. Daugherty and H. James (Jim) Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization--whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly--or to completely reimagine them. AI is changing all the rules of how companies operate. Based on the authors' experience and research with 1,500 organizations, the book reveals how companies are using the new rules of AI to leap ahead on innovation and profitability, as well as what you can do to achieve similar results. It describes six entirely new types of hybrid human + machine roles that every company must develop, and it includes a "leader’s guide" with the five crucial principles required to become an AI-fueled business. Human + Machine provides the missing and much-needed management playbook for success in our new age of AI. BOOK PROCEEDS FOR THE AI GENERATION The authors' goal in publishing Human + Machine is to help executives, workers, students and others navigate the changes that AI is making to business and the economy. They believe AI will bring innovations that truly improve the way the world works and lives. However, AI will cause disruption, and many people will need education, training and support to prepare for the newly created jobs. To support this need, the authors are donating the royalties received from the sale of this book to fund education and retraining programs focused on developing fusion skills for the age of artificial intelligence.

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