1# Library to Find Best eBook for Read
Author : Merlin Stone
Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 927/5 ( reviews)
Book Synopsis Consumer Insight by : Merlin Stone
Download or read book Consumer Insight written by Merlin Stone. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.
Author : Christine Bailey
Release : 2020-08-25
Genre : Business & Economics
Kind : eBook
Book Rating : 528/5 ( reviews)
Book Synopsis Customer Insight Strategies by : Christine Bailey
Download or read book Customer Insight Strategies written by Christine Bailey. This book was released on 2020-08-25. Available in PDF, EPUB and Kindle. Book excerpt: Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the competition with effective, memorable marketing.
Author : Claire Brooks
Release : 2016-08-03
Genre : Business & Economics
Kind : eBook
Book Rating : 555/5 ( reviews)
Book Synopsis Marketing with Strategic Empathy by : Claire Brooks
Download or read book Marketing with Strategic Empathy written by Claire Brooks. This book was released on 2016-08-03. Available in PDF, EPUB and Kindle. Book excerpt: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Author : Diane Phillips
Release : 2020
Genre : Consumer behavior
Kind : eBook
Book Rating : 134/5 ( reviews)
Book Synopsis Consumer Behavior and Insights by : Diane Phillips
Download or read book Consumer Behavior and Insights written by Diane Phillips. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author : Dona Vitale
Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 381/5 ( reviews)
Book Synopsis Consumer Insights 2.0 by : Dona Vitale
Download or read book Consumer Insights 2.0 written by Dona Vitale. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.
