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Consumer Insights 2.0

2006 Business & Economics
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Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : 381/5 ( reviews)

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Book Synopsis Consumer Insights 2.0 by : Dona Vitale

Download or read book Consumer Insights 2.0 written by Dona Vitale. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of consumer insights. This book reveals the characteristics of these new departments and their leaders. You'll discover how they contribute to customer knowledge that goes far beyond market research to help set strategy and develop new business opportunities.Based on her 20 years of experience, Dona Vitale outlines:-- Characteristics needed by consumer insights specialists-- Techniques that help develop the insights-- Presentation tips to help a whole company get on board with new ideas.Ms. Vitale also presents an enlightening case study from Dunkin' Donuts brand that makes it crystal clear how consumer insights can contribute to bottom line success.If you would like to be the market leader in your category or your company, this book will guide you every step of the way.

Young Consumer Behaviour

2017-11-22 Business & Economics
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Release : 2017-11-22
Genre : Business & Economics
Kind : eBook
Book Rating : 054/5 ( reviews)

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Book Synopsis Young Consumer Behaviour by : Ayantunji Gbadamosi

Download or read book Young Consumer Behaviour written by Ayantunji Gbadamosi. This book was released on 2017-11-22. Available in PDF, EPUB and Kindle. Book excerpt: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

Consumer Behavior and Insights

2020 Consumer behavior
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Release : 2020
Genre : Consumer behavior
Kind : eBook
Book Rating : 134/5 ( reviews)

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Book Synopsis Consumer Behavior and Insights by : Diane Phillips

Download or read book Consumer Behavior and Insights written by Diane Phillips. This book was released on 2020. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

The Consumer Insights Handbook

2021-06-18 Language Arts & Disciplines
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Release : 2021-06-18
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 537/5 ( reviews)

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Book Synopsis The Consumer Insights Handbook by : Danielle Sarver Coombs

Download or read book The Consumer Insights Handbook written by Danielle Sarver Coombs. This book was released on 2021-06-18. Available in PDF, EPUB and Kindle. Book excerpt: At its core, consumer insights research is fun. Fast paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. The work is dynamic and intellectually challenging, celebrating innovative approaches that lead to unique explanations of and solutions for important problems. Whether you are working on a media product or a strategic communication campaign, successfully reaching your audience and meeting your objectives requires good research. The Consumer Insights Handbook flips the typical model presented in mass communication research textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow media practitioners and strategic communication professionals to tap into audiences’ wants, needs, and desires through messaging and products designed to resonate. Guided by the author’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.

Consumer Research

2005-06-23 Business & Economics
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Release : 2005-06-23
Genre : Business & Economics
Kind : eBook
Book Rating : 037/5 ( reviews)

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Book Synopsis Consumer Research by : Stephen Brown

Download or read book Consumer Research written by Stephen Brown. This book was released on 2005-06-23. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

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