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The Impact of Voice Assistants on Search Behavior

2020-03-18 Business & Economics
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Release : 2020-03-18
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Impact of Voice Assistants on Search Behavior by : Mayfair Digital Agency

Download or read book The Impact of Voice Assistants on Search Behavior written by Mayfair Digital Agency. This book was released on 2020-03-18. Available in PDF, EPUB and Kindle. Book excerpt: "The Impact of Voice Assistants on Search Behavior" is a thought-provoking eBook that delves into the transformative influence of voice assistants on the way people search for information. Authored by [Author Name], a leading expert in the field of digital technology, this book uncovers the profound implications of the rising popularity of voice-enabled devices and virtual assistants on consumer search habits. Through in-depth research and real-life case studies, readers gain valuable insights into the shift from traditional text-based queries to conversational voice searches. The eBook explores the challenges and opportunities this shift presents for businesses and marketers, providing practical strategies to optimize content and SEO efforts for voice search. Whether you are a digital marketer, business owner, or simply curious about the future of search, "The Impact of Voice Assistants on Search Behavior" is an essential resource that will equip you to adapt and thrive in the ever-evolving digital landscape.

HCI for Cybersecurity, Privacy and Trust

2020-07-10 Computers
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Release : 2020-07-10
Genre : Computers
Kind : eBook
Book Rating : 097/5 ( reviews)

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Book Synopsis HCI for Cybersecurity, Privacy and Trust by : Abbas Moallem

Download or read book HCI for Cybersecurity, Privacy and Trust written by Abbas Moallem. This book was released on 2020-07-10. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the Second International Conference on HCI for Cybersecurity, Privacy and Trust, HCI-CPT 2020, held as part of the 22nd International Conference, HCI International 2020, which took place in Copenhagen, Denmark, in July 2020. The total of 1439 papers and 238 posters included in the 37 HCII 2020 proceedings volumes was carefully reviewed and selected from 6326 submissions. HCI-CPT 2020 includes a total of 45 regular papers; they were organized in topical sections named: human factors in cybersecurity; privacy and trust; usable security approaches. As a result of the Danish Government's announcement, dated April21, 2020, to ban all large events (above 500 participants) until September 1, 2020, the HCII 2020 conference was held virtually.

Shopping with Voice Assistants

2023
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Release : 2023
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Kind : eBook
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Book Synopsis Shopping with Voice Assistants by : Alex Mari

Download or read book Shopping with Voice Assistants written by Alex Mari. This book was released on 2023. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI)-enabled voice assistants (VAs) such as Amazon Alexa increasingly assist shopping decisions and exhibit empathic behavior. The advancement of empathic AI raises concerns about machines nudging consumers into purchasing undesired or unnecessary products. Yet, it is unclear how the machine's empathic behavior affects consumer responses and decision-making outcomes during voice-enabled shopping. This article draws from the service robot acceptance model (sRAM) and social response theory (SRT) and presents an individual-session experiment where families (vs. individuals) complete actual shopping tasks using an ad-hoc Alexa app featuring high (vs. standard) empathic capabilities. We apply the experimental conditions as moderators to the structural model, bridging selected functional, social-emotional, and relational variables. Our framework collocates affective empathy, explicates the bases of consumers' beliefs, and predicts behavioral outcomes. Findings demonstrate (i) an increase in consumers' perceptions, beliefs, and adoption intentions with empathic Alexa, (ii) a positive response to empathic Alexa holding constant in family settings, and (iii) an interaction effect only on the functional model dimensions whereby families show greater responses to empathic Alexa while individuals to standard Alexa.

Voice Search Marketing. Strategies for the successful use of digital voice assistants

2021-09-08 Business & Economics
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Release : 2021-09-08
Genre : Business & Economics
Kind : eBook
Book Rating : 931/5 ( reviews)

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Book Synopsis Voice Search Marketing. Strategies for the successful use of digital voice assistants by : Patricia Gomes Fernandes

Download or read book Voice Search Marketing. Strategies for the successful use of digital voice assistants written by Patricia Gomes Fernandes. This book was released on 2021-09-08. Available in PDF, EPUB and Kindle. Book excerpt: The application of digital voice assistants has been spreading in the US since 2015. In Germany, about one third of the population between the ages of 17 and 69 used such a tool in 2017. This not only creates new opportunities but also new challenges for businesses as the results of a voice search often only deliver a single result. How can businesses ensure the visibility of their product or brand regardless? According to Patricia Gomes Fernandes, dealers particularly fear that voice assistants don't play advertisements. For this reason, she explains how businesses best use applications for digital voice assistants. She offers recommendations for producers and dealers and shows how they can have voice assistants like Alexa present their products. In this publication: - Online Marketing; - Amazon; - Advertising; - Voice Search Marketing; - Customer Journey

The Cambridge Handbook of Technology and Employee Behavior

2019-02-14 Psychology
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Release : 2019-02-14
Genre : Psychology
Kind : eBook
Book Rating : 502/5 ( reviews)

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Book Synopsis The Cambridge Handbook of Technology and Employee Behavior by : Richard N. Landers

Download or read book The Cambridge Handbook of Technology and Employee Behavior written by Richard N. Landers. This book was released on 2019-02-14. Available in PDF, EPUB and Kindle. Book excerpt: Experts from across all industrial-organizational (IO) psychology describe how increasingly rapid technological change has affected the field. In each chapter, authors describe how this has altered the meaning of IO research within a particular subdomain and what steps must be taken to avoid IO research from becoming obsolete. This Handbook presents a forward-looking review of IO psychology's understanding of both workplace technology and how technology is used in IO research methods. Using interdisciplinary perspectives to further this understanding and serving as a focal text from which this research will grow, it tackles three main questions facing the field. First, how has technology affected IO psychological theory and practice to date? Second, given the current trends in both research and practice, could IO psychological theories be rendered obsolete? Third, what are the highest priorities for both research and practice to ensure IO psychology remains appropriately engaged with technology moving forward?

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