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Graphic Design Reader

2012-02-01 Design
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Release : 2012-02-01
Genre : Design
Kind : eBook
Book Rating : 749/5 ( reviews)

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Book Synopsis Graphic Design Reader by : Steven Heller

Download or read book Graphic Design Reader written by Steven Heller. This book was released on 2012-02-01. Available in PDF, EPUB and Kindle. Book excerpt: From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.

The Graphic Design Reader

2019-04-04 Design
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Release : 2019-04-04
Genre : Design
Kind : eBook
Book Rating : 207/5 ( reviews)

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Book Synopsis The Graphic Design Reader by : Teal Triggs

Download or read book The Graphic Design Reader written by Teal Triggs. This book was released on 2019-04-04. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Design Reader brings together key readings in this ever-changing field to provide an essential resource for students, researchers and practitioners. Taking as its starting point an exploration of the way in which theory and practice and canons and anti-canons have operated within the discipline, the reader brings together writings by important international design critics, including Wendy Siuyi Wong, Dick Hebdige, April Greiman, and Victor Margolin. Extracts are structured into clear thematic sections addressing history; education and the profession; type and typography; critical writing and practice; political and social change; changing visual landscapes, and graphic design futures. Each section has a contextual introduction by the editors outlining key ideas and debates, as well as an annotated guide to further reading and a comprehensive bibliography. The Graphic Design Reader features original visual essays which provide a critical platform for understanding and interpreting graphic design practice, as well as a wealth of illustrations accompanying key historical and contemporary texts from the 1920s to the present day.

Reading Graphic Design History

2020-12-10 Design
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Release : 2020-12-10
Genre : Design
Kind : eBook
Book Rating : 385/5 ( reviews)

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Book Synopsis Reading Graphic Design History by : David Raizman

Download or read book Reading Graphic Design History written by David Raizman. This book was released on 2020-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Reading Graphic Design in Cultural Context

2019-02-07 Design
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Release : 2019-02-07
Genre : Design
Kind : eBook
Book Rating : 025/5 ( reviews)

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Book Synopsis Reading Graphic Design in Cultural Context by : Grace Lees-Maffei

Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei. This book was released on 2019-02-07. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Design School Reader

2020-08-04 Design
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Release : 2020-08-04
Genre : Design
Kind : eBook
Book Rating : 901/5 ( reviews)

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Book Synopsis Design School Reader by : Steven Heller

Download or read book Design School Reader written by Steven Heller. This book was released on 2020-08-04. Available in PDF, EPUB and Kindle. Book excerpt: An Essential Collection of Essays and Musings on Graphic Design from One of the Field's Leading Educators In this wide-ranging compilation, art director, writer, and lecturer Steven Heller shares his passion for graphic design with readers, whom he invites to consider that design can be discerned in all things natural and manmade. Developed as content for a class devoted to reading, this collection is not overtly about conventional design, but about a variety of topics viewed through the lens of design. Offered as a primer for undergraduate and graduate students, Design School Reader presents more than forty essays on subjects such as: The role of design in politics Visual culture and the social impact of design Key moments in the history of typography Technological innovations The power of branding and logos Ethical considerations and dilemmas Important figures in the design world Divided into five parts—Design Language; Design Dialects; Politics, Ideology, Design; Business and Commerce; and Inspiration and Discoveries—each section features a collection of essays culled from Heller’s extensive publications from the past several decades. At the end of every essay, readers will find discussion points to prompt further lines of inquiry. As Heller notes, “The key is to read, discuss, and debate.” Students, aficionados, and anyone with a healthy curiosity will thoroughly enjoy this illuminating and thought-provoking assemblage of perspectives on the practice.

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