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Reading Graphic Design History

2021-03-11 Design
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Release : 2021-03-11
Genre : Design
Kind : eBook
Book Rating : 393/5 ( reviews)

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Book Synopsis Reading Graphic Design History by : David Raizman

Download or read book Reading Graphic Design History written by David Raizman. This book was released on 2021-03-11. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Reading Graphic Design History

2020-12-10 Design
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Release : 2020-12-10
Genre : Design
Kind : eBook
Book Rating : 385/5 ( reviews)

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Book Synopsis Reading Graphic Design History by : David Raizman

Download or read book Reading Graphic Design History written by David Raizman. This book was released on 2020-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.

Reading Graphic Design in Cultural Context

2019-02-07 Design
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Release : 2019-02-07
Genre : Design
Kind : eBook
Book Rating : 025/5 ( reviews)

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Book Synopsis Reading Graphic Design in Cultural Context by : Grace Lees-Maffei

Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei. This book was released on 2019-02-07. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Graphic Design Reader

2012-02-01 Design
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Release : 2012-02-01
Genre : Design
Kind : eBook
Book Rating : 749/5 ( reviews)

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Book Synopsis Graphic Design Reader by : Steven Heller

Download or read book Graphic Design Reader written by Steven Heller. This book was released on 2012-02-01. Available in PDF, EPUB and Kindle. Book excerpt: From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.

Baseline Shift

2021-12-11 Design
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Release : 2021-12-11
Genre : Design
Kind : eBook
Book Rating : 839/5 ( reviews)

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Book Synopsis Baseline Shift by : Briar Levit

Download or read book Baseline Shift written by Briar Levit. This book was released on 2021-12-11. Available in PDF, EPUB and Kindle. Book excerpt: Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world. Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher during Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.

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