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The Fundamentals of Creative Design

2011-08-22 Design
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Release : 2011-08-22
Genre : Design
Kind : eBook
Book Rating : 25X/5 ( reviews)

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Book Synopsis The Fundamentals of Creative Design by : Gavin Ambrose

Download or read book The Fundamentals of Creative Design written by Gavin Ambrose. This book was released on 2011-08-22. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.

The Fundamentals of Creative Advertising

2011-09-19 Design
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Release : 2011-09-19
Genre : Design
Kind : eBook
Book Rating : 187/5 ( reviews)

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Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw

Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw. This book was released on 2011-09-19. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Design for Motion

2015-11-19 Art
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Release : 2015-11-19
Genre : Art
Kind : eBook
Book Rating : 775/5 ( reviews)

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Book Synopsis Design for Motion by : Austin Shaw

Download or read book Design for Motion written by Austin Shaw. This book was released on 2015-11-19. Available in PDF, EPUB and Kindle. Book excerpt: Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.

The Fundamentals of Creative Photography

2021-01-14 Art
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Release : 2021-01-14
Genre : Art
Kind : eBook
Book Rating : 904/5 ( reviews)

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Book Synopsis The Fundamentals of Creative Photography by : David Prakel

Download or read book The Fundamentals of Creative Photography written by David Prakel. This book was released on 2021-01-14. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs.The book explores the principles that underpin the discipline, guiding the reader though the practical considerations involved in executing the perfect shot. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

The Fundamentals of Interactive Design

2015-01-29 Design
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Release : 2015-01-29
Genre : Design
Kind : eBook
Book Rating : 367/5 ( reviews)

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Book Synopsis The Fundamentals of Interactive Design by : Michael Salmond

Download or read book The Fundamentals of Interactive Design written by Michael Salmond. This book was released on 2015-01-29. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

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