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The Fundamentals of Creative Advertising

2011-08-31 Design
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Release : 2011-08-31
Genre : Design
Kind : eBook
Book Rating : 565/5 ( reviews)

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Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw

Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw. This book was released on 2011-08-31. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

The Fundamentals of Creative Advertising

2006-11-01 Design
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Release : 2006-11-01
Genre : Design
Kind : eBook
Book Rating : 915/5 ( reviews)

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Book Synopsis The Fundamentals of Creative Advertising by : Ken Burtenshaw

Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw. This book was released on 2006-11-01. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising examines the current practices, organisational models and media options for creative advertising, and emphasizes the working practice of the modern advertising agency as well as the conceptual and creative side. Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. Using a wealth of visual examples taken from real campaigns, and accompanied by explanatory text, the book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign. Engaging interviews with advertising professionals are accompanied by student exercises and checklists to underpin the theory and encourage a practical application of creative thinking.

The Fundamentals of Creative Design

2011-08-31 Design
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Release : 2011-08-31
Genre : Design
Kind : eBook
Book Rating : 611/5 ( reviews)

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Book Synopsis The Fundamentals of Creative Design by : Gavin Ambrose

Download or read book The Fundamentals of Creative Design written by Gavin Ambrose. This book was released on 2011-08-31. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Creative Advertising

2014-03-18 Design
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Release : 2014-03-18
Genre : Design
Kind : eBook
Book Rating : 192/5 ( reviews)

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Book Synopsis Creative Advertising by : Miriam Sorrentino

Download or read book Creative Advertising written by Miriam Sorrentino. This book was released on 2014-03-18. Available in PDF, EPUB and Kindle. Book excerpt: Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work.

Creative Advertising

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 766/5 ( reviews)

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Book Synopsis Creative Advertising by : Mario Pricken

Download or read book Creative Advertising written by Mario Pricken. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

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