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The Effects of Information Overload on Consumer Confusion

2015
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Release : 2015
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Book Synopsis The Effects of Information Overload on Consumer Confusion by : Erdem Özkan

Download or read book The Effects of Information Overload on Consumer Confusion written by Erdem Özkan. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study is to determine the effects of information overload on consumer confusion in User-Generated Content (UGC) environments and to find whether consumers' final buying decisions are affected by the confusion. In this respect, consumer data gathered online was analyzed by means of Structural Equation Modeling (SEM) on the basis of the theoretical framework. In addition to model tests, a scale was developed to measure 'information overload' depending on UGC. The results revealed that depending on the quality of information created in UGC environments, consumers' perceptions of information overload and consequently their confused reactions are related. The most important dimension of the information overload was found to be the information processing capacity. The level of involvement, the level of internet self-efficacy, and the perceived usefulness of UGC were also related to the degree of information over-load. Statistically meaningful relationships were found between perceived information overload and confusion, and this confusion had a negative effect on consumers' buying decisions, thus resulting in a decrease in purchasing.

Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?

2018-08-08 Business & Economics
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Release : 2018-08-08
Genre : Business & Economics
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Book Rating : 757/5 ( reviews)

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Book Synopsis Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? by : Nadine Rückner

Download or read book Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? written by Nadine Rückner. This book was released on 2018-08-08. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today’s society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process. Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed. First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer’s information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision.

INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives

2014-07-22 Education
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Release : 2014-07-22
Genre : Education
Kind : eBook
Book Rating : 160/5 ( reviews)

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Book Synopsis INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives by : Dr. Akshai Aggrawal

Download or read book INTERNATIONAL CONFERENCE ON Management of Globalized Business: Emerging Perspectives written by Dr. Akshai Aggrawal. This book was released on 2014-07-22. Available in PDF, EPUB and Kindle. Book excerpt: International Conference on Management of Globalized Business : Emerging Perspective was organised at Faculty of Management Marwadi Education Foundation's Group of Institutions, Rajkot Gujarat India in collaboration with Gujarat Technological University, Ahmedabad, Gujarat INDIA..

Revolution in Marketing: Market Driving Changes

2014-10-23 Business & Economics
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Release : 2014-10-23
Genre : Business & Economics
Kind : eBook
Book Rating : 610/5 ( reviews)

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Book Synopsis Revolution in Marketing: Market Driving Changes by : Harlan E. Spotts

Download or read book Revolution in Marketing: Market Driving Changes written by Harlan E. Spotts. This book was released on 2014-10-23. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

HCI International 2024 Posters

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Book Rating : 668/5 ( reviews)

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Book Synopsis HCI International 2024 Posters by : Constantine Stephanidis

Download or read book HCI International 2024 Posters written by Constantine Stephanidis. This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

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