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Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones?

2018-08-08 Business & Economics
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Release : 2018-08-08
Genre : Business & Economics
Kind : eBook
Book Rating : 757/5 ( reviews)

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Book Synopsis Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? by : Nadine Rückner

Download or read book Information Overload and its Influence on Customer's Decision. How does information overload affect customer`s decisions towards smartphones? written by Nadine Rückner. This book was released on 2018-08-08. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Management Center Innsbruck, course: Management, Communication and IT, language: English, abstract: In today’s society, consumers have too many products and brands to choose from. With the support of technology we receive more and more information from companies and this information overload brings consequences with it. Consumers suffer from confusion and frustration because they cannot consider every information in their decision process. Therefore, the present thesis analyses the influence of information overload on decisions towards smartphones. A broad literature review is conducted in order to get a better understanding of the consumer decision process, the influencing factors, the concept of information overload and brand behavior. In order to answer the research question, a quantitative online survey is performed. An experimental task of either one of two tables with different level of information load is implemented. The two groups can be compared in order to reveal significant differences. Furthermore, the moderator effect of perceived information overload on satisfaction of a decision is analyzed. First, the participants were asked about their satisfaction of the decision, based on what choice criteria they evaluated and the information overload is measured. Additionally, the participants assess their information search, brand and evaluation behavior in the questionnaire. The results show that information overload has a moderating effect on decisions. Moreover, technical, economical and personal criteria have a negative influence on decisions, whereby social criteria increase the satisfaction of a decision within an information overloaded environment. Additionally, a difference of experiencing information overload between women and men is discovered. The study discloses the impact of consumer’s information overload on decisions. Thus, information overload leads to a change of satisfaction on a decision.

Navigating the Shifting Landscape of Consumer Behavior

2024-02-07 Business & Economics
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Release : 2024-02-07
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Navigating the Shifting Landscape of Consumer Behavior by : Sahin, Fatih

Download or read book Navigating the Shifting Landscape of Consumer Behavior written by Sahin, Fatih. This book was released on 2024-02-07. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

The Effects of Information Overload on Consumer Confusion

2015
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Release : 2015
Genre :
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Book Synopsis The Effects of Information Overload on Consumer Confusion by : Erdem Özkan

Download or read book The Effects of Information Overload on Consumer Confusion written by Erdem Özkan. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study is to determine the effects of information overload on consumer confusion in User-Generated Content (UGC) environments and to find whether consumers' final buying decisions are affected by the confusion. In this respect, consumer data gathered online was analyzed by means of Structural Equation Modeling (SEM) on the basis of the theoretical framework. In addition to model tests, a scale was developed to measure 'information overload' depending on UGC. The results revealed that depending on the quality of information created in UGC environments, consumers' perceptions of information overload and consequently their confused reactions are related. The most important dimension of the information overload was found to be the information processing capacity. The level of involvement, the level of internet self-efficacy, and the perceived usefulness of UGC were also related to the degree of information over-load. Statistically meaningful relationships were found between perceived information overload and confusion, and this confusion had a negative effect on consumers' buying decisions, thus resulting in a decrease in purchasing.

Human-Computer Interaction: Users and Contexts of Use

2013-07-03 Computers
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Release : 2013-07-03
Genre : Computers
Kind : eBook
Book Rating : 652/5 ( reviews)

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Book Synopsis Human-Computer Interaction: Users and Contexts of Use by : Masaaki Kurosu

Download or read book Human-Computer Interaction: Users and Contexts of Use written by Masaaki Kurosu. This book was released on 2013-07-03. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set LNCS 8004--8008 constitutes the refereed proceedings of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, NV, USA in July 2013. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers in the thematic area of human-computer interaction, addressing the following major topics: identity, privacy and trust; user studies; interaction for society and community; HCI for business and innovation.

Cases on Social Media and Entrepreneurship

2024-03-11 Business & Economics
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Release : 2024-03-11
Genre : Business & Economics
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Book Synopsis Cases on Social Media and Entrepreneurship by : Hossain, Syed Far Abid

Download or read book Cases on Social Media and Entrepreneurship written by Hossain, Syed Far Abid. This book was released on 2024-03-11. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.

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